Marketing Specialist

Responsibilities:

• Conducting market research or studies to determine answers about consumer requirements, market trends, and customer behavior
• Brainstorming with the team to develop ideas for creative marketing campaigns
• Assisting in marketing activities by demonstrating expertise in the following areas:
• Content development
• Events planning
• Administrative tasks
• Liaise with external vendors to execute promotional events and campaigns
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail)
• Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies
• Undertake hosting duties for video content – e.g. Facebook and Instagram Live/Youtube Channel shoot
• Undertake individual tasks as assigned by the marketing manager

• Proven experience as a marketing specialist or a similar role
• With 2-3 years of work experience in marketing/advertising or e-commerce
• Ability to plan and execute promotional events such as product launches, private sales, media activities, etc.
• Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media,  etc.) and market research methods
• Demonstrable experience in marketing data analytics and tools
• Expertise in tools including MS Office and creative marketing software such as Adobe Creative Suite
• Well-versed in online marketing tools including Web analytics, Google Adwords, Facebook for Business, etc.
• Exceptional communication and creative writing skills
• Well-organized and detail-oriented
• BSC/BA in marketing, communications, or equivalent
• Willing to work onsite in BGC