Marketing Specialist

Key Accountabilities

Marketing Specialist will be an integral part of the development, execution and monitoring of marketing plans across a variety of channels to reach targets from brand awareness to achieving conversions. The goal is to deliver effective marketing programs that will help our reputation and growth. This may include a multi-platform marketing campaign, advertising, promotions, and sales.

Responsibilities:

Marketing

• Developing, executing, and optimizing cutting-edge digital campaigns from conception to launch
• Working cross-departmentally to align campaign strategies and goals across the organization
• Propose the most appropriate events and messages in line with corporate strategies
• Launch Paid Digital Ad Campaigns on paid ads platforms

Paid Advertising Management

• Campaign Setup and Execution: Set up and launch paid advertising campaigns and select targeting options, set budget parameters, and optimize campaign settings for maximum performance.
• Monitor and administer website analytics, reports, and understanding of reporting tools. Providing ongoing actionable insights into campaign performance to relevant stakeholders, and regular reporting of all Paid Advertising campaigns
• Provide a keen understanding of revenue tracking and paid advertising
• Bid management: Setting and adjusting bids for individual keywords to ensure that ads are shown to the right people at the right time

Job Qualifications:

• Bachelor's degree in business administration, marketing, communications, or a related field
• 3 or more years of marketing experience (digital and traditional) in a corporate, or agency environment.
• Solid computer skills, including MS Office, marketing software (Adobe Creative Suite, CRM) and applications (Web analytics, Google Adwords etc.)
• The ability to produce high quality work in a consistent and reliable manner.
• Excellent analytical skills and a knack for data analysis. Strong prioritisation, organization, and project management skills
• Can start immediately

Workplace: 32nd St. One World Place, BGC, Taguig

Can start immediately