Social Media Manager

-Develop social media campaigns

-Conduct research on current trends and audience preferences.

-Create and implement social media strategy to align with business goals

-Generate impactful and meaningful content on all social media platforms. It encompasses areas such as writing and editing social media posts, growing customer engagement, and supporting social media campaigns

-Set definite objectives and report on social media Return on Investment (ROI)

-Crafting out social media content and plans that are in alignment with the company’s brand identity

-Produce, edit, distribute and share engaging content on a regular basis (e.g. original text, photos, videos, and news)

-Collaborate with marketing, sales, and customer service teams to ensure brand consistency

-Lead and promote social influencer programs, while regularly attending social influencer events

-Interact with fans and followers, reply to queries promptly, and monitor customer feedback

-Supervise social media accounts’ posts to ensure the design and brand consistency (e.g. Facebook timeline cover, profile pictures, and blog layout)

-Recommend and implement new initiatives to develop brand awareness such as promotions, events, and contests

-Monitor search, social, and content metrics

Use web analytical tools such as Google Analytics, and Facebook Insights to monitor and evaluate the company’s social media presence and performance

Recommend proposals to tweak the social media marketing strategy for optimal results

Prepare periodical reports on social media marketing efforts for the Digital Marketing Lead

Keep updated on the best practices and emerging trends in social media

-Bachelor’s degree in Marketing or relevant field

-A minimum of 2 years’ experience in social media marketing and specially in online local casino

-Content management experience 

-Excellent copywriting skills

-Knowledge of SEO, Google Analytics, and keyword research 

-Knowledge of online marketing channels

-Excellent communication skills