Marketing Specialist at Insoft Services Philippines

Creates and plans a variety of PPC campaigns across a range of digital channels.
Oversees existing campaigns and making recommendations on how to optimize them.
Analyzes trends to support data-driven decisions.
Writes engaging copy for adverts.
Proofreads and plagiarize checks all PPC content.
Makes creative suggestions for advert templates.
Produces detailed analysis and reports of campaigns
Presents data and reports to the Marketing Team and the stakeholders.
Reports to the Marketing Strategist/Lead/Manager.
Performs other tasks assigned by the immediate manager, the CEO, or anyone deputized by the CEO for such purpose.

Preferably, graduate of a Marketing, Advertising, Digital Arts, Mass Communication, Journalism or a similar degree.
At least three years of proven work experience in PPC marketing, with high preference for marketing experience in the IT industry, especially in the networking, cybersecurity, and risk management segment.
Excellent command of spoken and written English.
Great analytical skills and exceptional attention to detail.
Creative, innovative and resourceful.
Excellent orientation on marketing awareness
Excellent critical thinking and problem-solving skills.
Excellent data gathering, processing and analytics skills, and interpretation, i.e., hindsight, insight and foresight, and reporting and presentation skills.
Excellent orientation on industry standards and best practices, and observation and understanding of the market status quo and emerging market trends and new technologies, and the proactiveness on adaptability to these.
A good understanding of web design, SEO and content creation and management.