Web3 Marketing Manager

Marketing Strategy and Execution:

• Develop and execute multi-channel marketing strategies to increase brand awareness, attract investment opportunities, and engage with the Web3 community.
• Oversee the creation of marketing materials, including press releases, blog posts, newsletters, and social media content.
• Manage paid digital campaigns across channels such as social media, search engines, and industry-specific platforms like Telegram etc.

Post-Investment Support:

• Monitor portfolio companies to ensure they are progressing according to their roadmaps, providing guidance and support to keep them on schedule.
• Serve as a liaison between portfolio companies and industry resources, facilitating connections that can help them achieve their strategic goals.
• Review and provide constructive feedback on the marketing plans of portfolio companies, suggesting modifications to enhance effectiveness.
• Track the progress of portfolio companies and report on their marketing milestones and challenges to senior leadership.

Industry Engagement and Networking:

• Leverage your industry connections and resources to build partnerships and create opportunities for Jsquare and its portfolio companies within the Web3 and crypto communities.
• Represent Jsquare at industry events, conferences, and meetups.

Analytics and Reporting:

• Use data-driven insights to measure the effectiveness of marketing campaigns, continuously optimizing strategies for better results.
• Prepare regular reports for senior leadership, highlighting key metrics, campaign performance, and recommendations for future initiatives.

Team Collaboration:

• Collaborate with the investment, product, and technology teams to align marketing strategies with overall business goals.

Event Planning:

• Assist in event planning when required.

• Experience: Proven experience in marketing management within the crypto industry is essential.
• Language Skills: Exceptional English and Chinese communication skills, both written and verbal, are essential. Proficiency in additional languages is a plus.
• Industry Knowledge: Strong understanding of the Web3, blockchain, and crypto markets, with established industry connections and resources.
• Analytical Skills: Ability to analyze complex data and derive actionable insights to drive marketing strategies.
• Project Management: Demonstrated ability to manage multiple projects simultaneously, with a keen eye for detail and a commitment to excellence.
• Adaptability: A proactive and flexible approach to work, with the ability to thrive in a fast-paced, dynamic environment.