Growth Marketing Specialist

Develop and execute growth strategies to acquire, retain, and engage customers across multiple channels (digital, social, email, paid ads, etc.).

• Identify and prioritize growth opportunities using data analysis and market research.
• Create, implement, and manage A/B tests and experiments to improve key performance metrics.
• Optimize marketing funnels to increase conversion rates and reduce customer churn.
• Collaborate with product, design, and sales teams to align growth efforts with business goals.
• Analyze campaign performance and customer behavior using tools like Google Analytics, CRM platforms, and marketing automation software.
• Manage paid acquisition campaigns (e.g., Google Ads, Facebook Ads) and track ROI.
• Develop content and strategies to boost organic growth via SEO, content marketing, and social media.
• Stay updated on growth trends, tools, and best practices to maintain a competitive edge.
• Prepare reports on growth metrics and present actionable insights to stakeholders.

• Bachelor’s degree in marketing, business, or a related field.
• Proven experience in growth marketing, digital marketing, or a similar role.
• Strong analytical skills and proficiency with analytics tools (e.g., Google Analytics, Mixpanel).
• Experience with performance marketing channels such as paid search, paid social, and affiliate marketing.
• Knowledge of SEO and content marketing strategies.
• Familiarity with A/B testing tools and methodologies.
• Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce).
• Excellent problem-solving skills and a data-driven mindset.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Creative thinking to identify new growth opportunities.