Marketing Specialist

Duties & Responsibilities

Marketing Strategy & Campaigns

• Assist in planning and executing marketing campaigns to promote e-bike models, accessories, and services

• Support product launches, promos, and seasonal campaigns

• Coordinate with Sales and Channel teams to align marketing activities with dealer needs

Digital & Social Media Marketing

• Manage and create content for social media platforms (Facebook, Instagram, TikTok, etc.)

• Assist in content planning, posting schedules, and basic analytics

• Coordinate with designers, photographers, and videographers for marketing materials

Brand & Communications

• Ensure consistent brand messaging across all marketing materials

• Prepare marketing collaterals (brochures, posters, dealer kits, online assets)

• Handle basic copywriting for ads, captions, email blasts, and announcements

Market Research & Reporting

• Conduct market and competitor research (pricing, models, trends)

• Monitor campaign performance and prepare marketing reports

• Gather customer and dealer feedback to improve marketing strategies

Events & Partnerships

• Assist in organizing roadshows, test rides, trade events, and dealer activations

• Coordinate with partners and suppliers for event requirements

• Support influencer, community, and brand partnership activities

Job Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field

• At least 1-2 years of experience in marketing, digital marketing, or brand support

• Experience in automotive, motorcycle, e-bike, or lifestyle brands is an advantage

• Strong written and verbal communication skills

• Knowledge of social media platforms and trends

• Basic skills in content creation, copywriting, and analytics

• Proficient in MS Office / Google Workspace

• Familiarity with digital ads (Facebook Ads, Google Ads) is a plus

• Creative, detail-oriented, and organized