Social Media Specialist

Job description

HIRING: Social Media Specialist

Location: Parañaque / South Metro Manila

Work Setup: Hybrid

Face-to-Face Requirement: Once a month for team meetings, plus additional on-site meetings or activities upon request

Key Responsibilities

• Create engaging, brand-aligned captions, hooks, CTAs, and copy.
• Schedule and publish content accurately and on time across social platforms.
• Monitor accounts, comments, messages, mentions, and audience activity.
• Track and analyze key social media metrics and prepare weekly/monthly reports.
• Research trends, competitors, industry topics, platform updates, and content opportunities.
• Identify trending topics, formats, hooks, and strategies relevant to each brand.
• Provide actionable recommendations to improve reach, engagement, growth, and content performance.
• Coordinate with Client Success, Creative, and Production teams to ensure content aligns with strategy.
• Maintain organized content calendars, trackers, research files, and analytics reports.
• Proactively flag content gaps, delays, performance concerns, and opportunities.

What We're Looking For

• We are looking for someone who is:
• Reliable and consistent — delivers work without requiring constant follow-ups
• Independent — can manage responsibilities with minimal supervision
• Proactive — identifies issues and opportunities before being asked
• Organized and detail-oriented
• Strong in written communication and copywriting
• Comfortable managing multiple brands or accounts
• Able to understand and interpret social media analytics
• Resourceful when conducting research
• Updated with current social media trends and platform changes
• Able to balance creativity with strategy and business goals
• Comfortable working in a fast-paced agency environment
• Willing and able to attend required face-to-face meetings in Parañaque or nearby areas

Preferred Qualifications

• Experience managing business, brand, or client social media accounts
• Strong understanding of Facebook, Instagram, TikTok, YouTube and LinkedIn
• Familiarity with Meta Business Suite, Canva, Google Workspace, CapCut, and scheduling tools
• Experience in preparing social media reports and interpreting analytics
• Basic understanding of content strategy, branding, digital marketing, and audience targeting
• Copywriting experience is highly preferred
• Agency experience is an advantage
• Applicants based in Parañaque, Las Piñas, Muntinlupa, or nearby South Metro Manila areas are preferred