Social Media Specialist

About the role

Starts at 60 is Australia's home for people over 60: news and lifestyle, travel, insurance and member deals. We're looking for a Social Media Specialist to own social across all our brands and communities. This is a remote role based in the Philippines, working Australian business hours.

Key responsibilities

• Run social for Starts at 60, Travel at 60 and Travel Central
• Build one plan that grows every brand and introduces our audience to all of them
• Create short-form video and posts from our stories, getaways, events and offers
• Use AI tools to produce more, faster, while keeping our human voice
• Manage our Facebook groups and pages, and support our meet-up communities
• Deliver campaigns for advertisers and partners
• Track what drives members, bookings and leads, and do more of it

About you

• 4+ years running social for a media or multi-brand consumer business
• Proof that your social has driven sign-ups or sales
• Strong video skills, community management and comfort with paid social
• Excellent written English and a feel for Australian audiences
• Strong short-form video skills: shooting, editing and captioning on a phone
• Hands-on with Meta Business Suite, paid social and a scheduling tool
• Experience running large Facebook groups and communities
• Confident using AI tools for content, editing and reporting
• Comfortable with tracked links, UTM codes and basic analytics
• Reliable home office, backup internet and power, and availability across Australian business hours

About us

Starts at 60 is Australia's home for people over 60: news and lifestyle, travel, insurance and member deals.

Please refer to job description.