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Social Media Marketing Specialist

S

Synergy Staffing Sdn Bhd

4 - 6K MYR
Full-time
Jalan Jalil Perkasa 1 Petaling WP Kuala Lumpur Malaysia 57000
Meta AdsEmail Marketing & EDMA/B TestingCampaign OptimizationData AnalysisGoogle Sheets / Microsoft ExcelBudget ManagementAI Tools for MarketingCommunicationTime ManagementContent CreationSocial Media AnalyticsDigital AdvertisingCommunity ManagementCopywritingSEO Knowledge

  • Set up, launch and manage more than 100 ad variations weekly across Meta platforms and email campaigns.

  • Execute systematic A/B and multivariate testing on creatives, copy, audience targeting and placements.

  • Monitor campaign performance throughout the day and optimize by pausing or scaling ads based on performance.

  • Analyze campaign metrics including CTR, CPA, ROAS and conversion rates to improve results.

  • Manage advertising budgets and bidding strategies to maximize ROI.

  • Collaborate with the creative and content teams to develop high-performing advertisements.

  • Utilize AI tools to generate and refine marketing hooks and creative ideas.

  • Manage email segmentation, remarketing campaigns and marketing automation workflows.

Benefits

  • EPF
  • SOCSO
  • EIS
  • Training Provided
  • Medical and Hospitalisation Leave

  • 2–8 years of experience in digital marketing or performance marketing.

  • Proficient in Meta Ads Manager (Facebook, Instagram and Threads advertising).

  • Experience with A/B testing, campaign optimization and performance analysis.

  • Familiar with email marketing, EDM segmentation, remarketing and marketing automation.

  • Strong analytical skills with the ability to interpret CTR, CPA, ROAS and conversion metrics.

  • Proficiency in both English and Cantonese is mandatory.

  • Eager to learn and able to thrive in a fast-paced, growth-driven environment.