Social Media Specialist

Job Description:

• Strategy Development: Develop and implement a comprehensive social media strategy aligned with the company's marketing goals.

• Content Creation: Create and curate engaging content (text, images, videos) for various social media platforms including Instagram.

• Managing end-to-end Creative Production: from pre-production to post-production - with applied creative knowledge.

• Community Management: Engage with followers, respond to comments and messages, and build a strong online community.

• Analytics and Reporting: Monitor and analyze social media performance using analytics tools. Generate reports on key metrics and use insights to optimize strategies.

• Advertising: Plan and execute paid social media advertising campaigns. Manage budgets and optimize spend for maximum ROI.

• Collaboration: Work closely with marketing, design, and content teams to ensure cohesive branding and messaging.

• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices. Innovate and experiment with new features and platforms.

• Crisis Management: Handle any social media crises and develop communication plans to address issues effectively.

Job Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven min of 1 year experience as a Social Media Marketing or similar role.

• Strong understanding of social media platforms, analytics tools, and trends.

• Good knowledge in skincare product would be advantage

• Strong organizational and multitasking skills.

• Familiarity with graphic design and video editing tools.

• Experience with social media advertising and campaign management.

• Ability to work independently and as part of a team.

• Able to commence within a short notice period.

Please refer to job description.