Trade Marketing Specialist

• Lead and develop category trade strategies to achieve defined business goals.

• Drive New Product Development (NPD) with channel strategies in collaboration with Marketing, including developing launch decks, category selling stories, 360-degree trade plans, product listing information, samples and exclusive activations.

• Lead efforts to leverage brand positioning and strengthen the company's market presence through customers and their retail floors.

• Manage the development, execution and performance of programmes designed to increase product presence, shopper engagement and sell-out performance.

• Improve processes from marketing planning and activation to trade plan execution.

• Drive promotional effectiveness through Return on Investment (ROI) evaluation for customized plans and activations.

Benefits

• EPF/SOCSO/EIS contributions
• Petrol claims.
• Employee engagement activities.
• Claims for eligible business travel expenses.

• Bachelor's Degree in Business, Marketing or equivalent.

• Strong customer service, interpersonal and communication skills.

• Skills in brand and shopper marketing, with an understanding of customer needs and the shopper journey.

• Passionate about achieving results, creative solutions and innovation, with a willingness to gain new knowledge and experience.

• Good organizational skills and attention to detail in a rapidly evolving environment.

• Strong execution and follow-up skills to ensure campaigns achieve desired results within tight deadlines.

• Minimum 2–3 years of trade marketing or category management experience.

• Experience with Nielsen Advisor / Retail Shelf Planner is an advantage.

• Experience in sales and marketing is an advantage.

• Mandarin proficiency is compulsory, with the ability to communicate in Bahasa Malaysia and English.