TrumSocial - Decentralized Social Marketing

Launch campaigns, track hashtags and mentions on X (formerly Twitter), and reward top performers with transparent, blockchain-based rewards.

Deployed Contracts

- U2U Mainnet: 0xfD95715440A01F4257AAe534F999b7b4e673F3c9

Demo

Create Campaign Flow: https://www.trumsocial.xyz/
Leaderboard: https://u2u.trumsocial.xyz/leaderboard

The Problem

In the rapidly expanding world of Web3, building a strong, engaged community is crucial for any project’s success. However, many projects struggle with:

Fragmented Community Interaction: Conversations are scattered across platforms, making it difficult to track impactful content and identify key creators.
Lack of Incentive: Influencers and top contributors often go unrewarded, which diminishes motivation and participation.
Difficulty in Measurement: It is challenging to quantify the real-world impact of social media campaigns and accurately identify the most influential voices.

Our Solution

The Trumsocial platform, powered by U2U Network, addresses these challenges by creating a decentralized, blockchain-based social marketing hub:

Campaign Creation: Users and projects create campaigns to track social activity on X by hashtags and mentions.
Automated Reward System: Rewards are transparently managed and distributed through blockchain smart contracts, ensuring fairness and trustlessness.
AI-Powered Scoring: Tweets and social posts are scraped and scored using AI algorithms based on engagement metrics (likes, retweets, replies).
AI Agent Updates: An AI agent automatically posts update tweets highlighting top contributors and campaign status.
Leaderboards: Live leaderboards rank creators based on real-time engagement and scoring data.
Seamless Web3 Login: Users log in easily with X accounts—and receive a deterministic non-custodial wallet through account abstraction technology.
Peer-to-Peer Tipping: Users can tip each other using just usernames, without complicated wallet addresses. Each tip triggers an AI-generated shoutout tweet to promote community recognition.

Market

Our target market includes:

U2U Community Members: Enthusiasts and users engaged in the U2U ecosystem who want to participate and earn rewards.
Crypto Influencers & Content Creators: Individuals looking to monetize their social reach transparently within the Web3 space.
Web3 Projects & Marketing Teams: Projects seeking to build engaged communities. Our open-source platform can be forked and customized to serve specific community engagement needs.

Features

Live Tweet Feed: Displays a real-time feed of tweets mentioning campaign hashtags, keeping the community informed and active.
Creator Leaderboard: Dynamically ranks active creators by engagement (likes, retweets, replies).
Weekly Rewards: Runs automated weekly campaigns that distribute prize pools to the top-ranked creators.
Non-Custodial Wallets: Every user receives a unique wallet that stores rewards and tokens, generated deterministically from their social login credentials.
Token Transactions: Users send and receive U2U tokens directly via platform by wallet or by Twitter/X handle.
Secure X Authentication: Simplifies login via existing Twitter/X accounts with Web3 wallet integration using account abstraction.

How It Works (Step-by-Step)

Connect Wallet: User connects their Web3 wallet or logs in with X account to onboard seamlessly.
Create Campaign: Define hashtags, reward pool, duration, and number of winners.
Scraping & Scoring: The AI agent scrapes relevant tweets/posts and scores creator engagement based on defined metrics.
Leaderboard Updates: The platform and AI agent update and post leaderboards in real-time.
Reward Distribution: At campaign end, rewards are automatically distributed by smart contracts to winners’ wallets.
Tip & Shoutout: Users tip others by username; each tip triggers an AI shoutout tweet to boost visibility.

Benefits

Transparency: Smart contracts provide an immutable record of rewards and rules.
Motivation: Rewards drive higher engagement and value creation in communities.
Ease of Use: No complicated wallet setup; login with X and get a wallet.
AI-Powered Insights: Fair ranking and timely updates keep campaigns competitive and exciting.
Community Growth: Projects build vibrant, active communities organically through incentives.