DrinkUP brings beverage brands and consumers together via NFTs with gamification and socialization feature so as to build a digital community centered around beverages. Beverage brands will therefore extend from physical world to the broader Web 3.0 world and start a brand new marketing pattern. 通过游戏化和休闲社交属性的NFT，连接饮料品牌方和用户，让用户和消费品牌通过与NFT结合，建立以饮料为中心的数字社区，让品牌从现实社交空间扩展至更广阔的Web3.0社交空间，开启品牌营销新范式。