Marketing Specialist at Zybi Tech, Inc.

Overall Marketing Oversight
Shall propose and manage budgets for various promotional projects for the application.
Shall oversee marketing and advertising activities to ensure consistency with the product line strategy.
Shall develop and implement media planning, buying and innovation strategies.
On promotions, activities, partnerships and external Dealings
Shall strategize various promotional activities and activation partnership that can help in improving the application’s downloads and usage. Shall be in charge of creation, coordination and implementation of promotional activities in line with the product.
Shall work with the content specialist and brand specialist in putting together over-all promotions proposal.
Shall create feasible promotions and activations to increase app downloads and Usage
Shall be the one to connect with third party suppliers for requirements of the projects.
Shall be In-charge of screening sponsorship opportunities for JuanCash.
Shall prepare and deliver promotional presentations.
Shall assist in organizing promotional events, traditional or digital campaigns and attend them to facilitate its success.
Shall write marketing literature (brochures, press release, etc.) to augment the company’s presence in the market.
Shall compose and post online content on the company’s website and social media accounts.
Shall write marketing literature (brochures, press release, etc.) to augment the company’s presence in the market.
Shall communicate with clients and encourage trusting relationships.- Research, Marketing Analysis and other related Studies
Shall do research to conduct market research study, should the need arise.
Shall conduct market research and analyze consumer rating reports/questionnaires.
Shall monitor market trends, research consumer markets and competitor’s activities to identify opportunities and key issues.
Shall employ marketing analytic techniques (social media, web analytics etc.) to gather important data to be used in improving brand positioning.
Shall familiarize with the latest trends, technologies, and methodologies in graphic design, web design, production and etc.
Shall analyze how the brand is positioned in the market and crystalize targeted consumer insights.
Shall strategize on how to increase brand awareness.
Internal Company Dealings
Shall coordinate with the Sales team in mapping out proposals for promos and activation in partnership with the merchants.
Shall lead creative development and create motivating stimulus to get targeted population to take action.
Shall coordinate and manage content management and information sharing among departments, divisions and external customers and divisions.
Shall be able to defend artwork to other Teams for approval
Shall have a firm decision and leadership skills
Public Relations: Shall support marketing executives in organizing various projects in line with the brand and PR function.
Shall prepare PR materials such as news articles, blog entries, and other media

Must obtain a Bachelor’s degree related to Marketing or Advertising.
Must have at least 3-5 years’ work worth of experience Marketing and Brand Management.
With Fintech or e-Commerce background is preferred.
Must have a wide understanding of marketing concepts.
Must have experience in implementing various promotions and campaigns.
Must have experience in handling stakeholders, partners, 3rd party suppliers, and customers.
Must be agile and highly creative.
Must have a strong attention to detail.
Must be highly adaptable to fast work pace and can handle stressful situation and strong personality.
Exceptional Leadership Skill and had lead several SUCCESSFUL projects