Social Media Marketing Specialist

Position: Social Media Marketing Specialist

Number of hours: 20 hours/week

Schedule: 9 AM to 12NN, UK Time 

Tasks required:

● Utilize social media to find and attract relevant audiences, and customers, as defined

above and in the marketing strategy

● Understand how the algorithm on each platform works

● Leverage content marketing strategies for social media

● Create social media marketing plans and programs for each product and coordinate

promotional support to increase market share

● Create and manage customized customer-relations programs and maintain online

relationships with customers

● Gather, analyze, and interpret marketing data, and provide short- and long-term market

projections and reports

● Gather marketing data and maintain the research database

● Respond to inquiries and requests from clients as we deliver campaigns, and provide

marketing information as needed

● Offer the social media team guidance and discipline: plan, monitor, and evaluate job

outcomes, to maintain the job results of the social media marketing team

● Develop the social media marketing team by providing educational and experiential

growth opportunities

● Other ad hoc tasks that would be assigned 

Requirements:

● 3+ years of experience in managing social media, business, marketing, media, public

relations, or a related subject

● Google Analytics certification

● Expert in LinkedIn, Twitter/ X and Instagram as well as YouTube and Medium strategies

too

● Understanding of other key B2B social media platforms such as YouTube and Medium

● Strong computer abilities utilizing G-suite, Microsoft Office, Slack and Veed.io, etc.

● Proficient in using multi-social posting platforms such as Hootsuite, HubSpot, Lately.ai

● Proficient using Canva as a content design platform

● Proficient in using visual design tools such as Leonardo and Dall-E

● Proficient using ChatGPT4. OpenAI mostly and how to optimize social media content

● Strong understanding of marketing strategy and the ability to seamlessly apply these

ideas across various forms of outreach

● General knowledge of search engine optimization and internet ranking for web content

● Relevant experience in identifying a target audience and how to tailor a unique marketing

campaigns to capture their attention