Social Media Manager

• Develop and execute comprehensive social media strategies to align with company goals and objectives.
• Manage all social media channels (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube) to ensure consistency in voice, tone, and branding.
• Create engaging content, including text, image, and video, for social media posts, stories, and ads.
• Monitor social media channels for trending topics, relevant conversations, and industry news to capitalize on opportunities for engagement.
• Implement social media campaigns, contests, and promotions to increase follower engagement and drive traffic.
• Analyze social media metrics and performance data to track progress, identify areas for improvement, and adjust strategies accordingly.
• Stay up-to-date with the latest social media trends, tools, and best practices to maintain a competitive edge.
• Collaborate with cross-functional teams, including marketing, content, and design, to ensure cohesive brand messaging across all channels.
• Respond to comments, messages, and inquiries from followers in a timely and professional manner.
• Monitor and manage social media advertising budgets to optimize campaign performance

Additional Information:

• This is a full-time position based at our [Location] office.
• Flexibility to work occasional evenings and weekends to monitor social media activity and respond to real-time engagement is required.
• Candidates may be asked to provide examples of previous social media campaigns and strategies during the interview process.
• Salary and benefits package commensurate with experience and qualifications.

• Bachelor's degree in Marketing, Communications, or related field (or equivalent work experience).
• Proven experience as a Social Media Manager or similar role, with a strong portfolio showcasing successful social media campaigns.
• In-depth knowledge of social media platforms, including their respective audiences, algorithms, and best practices.
• Excellent written and verbal communication skills, with the ability to craft engaging content tailored to specific platforms and target audiences.
• Proficiency in social media management tools, analytics platforms, and scheduling software.
• Strong analytical skills and the ability to interpret data to inform decision-making and strategy.
• Creative thinker with a passion for staying ahead of industry trends and experimenting with new ideas.
• Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment.
• Experience with social media advertising and familiarity with ad targeting, optimization, and performance tracking.
• A proactive and collaborative approach to working within a team environment.