Marketing Specialist

• Develop and execute marketing strategies to attract potential clients for migration and relocation services.
• Analyze market trends and competitors to position AIMS effectively in the consultancy and management services industry.
• Utilize digital and traditional channels to enhance brand visibility and generate leads.
• Create engaging content and campaigns tailored for diverse client segments.
• Monitor campaign performance and optimize tactics for better ROI.
• Developing and implementing marketing plans.
• Undertaking competitor research and analyses.
• Conducting market research to establish customer trends and habits.
• Establish goals and objectives to reach our customers through appropriate marketing channels.
• Building and maintaining relationships with new and existing customers through prospecting and networking.
• Promoting brand awareness through marketing efforts.
• Creating marketing materials for our website and other marketing platforms.
• Supporting the marketing team with marketing activities by demonstrating expertise in various areas, including optimization, advertising, social media, direct marketing, and event planning.
• Collaborate with other internal teams to develop and monitor strategic marketing initiatives
• Assisting with the analyses of marketing data, including campaign results, conversion rates, and online traffic in order to improve future marketing strategies and campaigns.
• Manage social media pages
• Create social media campaigns
• Leads generation and contribution
• Manage the marketing budget and deliver effective marketing activity within agreed budget.
• Performing other duties when needed.

Educational Qualifications:

• Bachelor’s degree in Marketing, Business, or related field required.

Experience Level:

• Candidate must have 1-3 years of experience in a marketing role.

Skills and Competencies:

• Proven skills in marketing and sales strategies
• Strong research and analytical abilities
• Effective communication and presentation skills
• Proficient in social media platforms and online marketing techniques
• Adaptability to changing market trends and consumer behavior
• Experience with promotional campaigns and events
• Familiarity with marketing tools such as Hubspot and Canva

Responsibilities and Duties:

• Develop and execute marketing strategies to enhance brand awareness
• Conduct market research to inform sales tactics
• Coordinate with sales teams to align marketing efforts with sales objectives
• Manage social media presence and content creation
• Design and oversee promotional activities
• Analyze performance metrics and optimize campaigns accordingly

Working Conditions:

• Office setting with opportunities for remote work; may require occasional travel for market research and promotions.

Qualities and Traits:

• Creative thinker, proactive, team player, excellent multitasker, keen attention to detail, and driven by results.