Marketing Specialist

Job Highlights:

• Work-Life Balance / Working Culture
• Career Growth
• Learning different aspects of the business
• Free monthly Skincare Products and Supplements
• Free Birthday Cakes for monthly celebrants
• 15 days' Vacation Leaves, 15 days' Sick Leaves (convertible to cash), and Bereavement Leaves
• Anniversary and Referral Bonuses
• Health Insurance with Dental and Mental Health Coverage

Job Responsibilities:

Brand Management

• Work in collaboration with the brand marketing manager, other line managers and, sales & marketing director, and respective teams to develop 360-degree marketing campaigns that involve; trade marketing, brand marketing, e-commerce, and other teams in line with business objectives across different channels, while being mindful of allocated budgets and timelines.
• Study and analyze market trends, demographics, competitor products, and other relevant information to design or adjust brand strategies – including the creation and updating of regular brand status reports.
• Create decks and other visual materials that illustrate various campaigns.
• Perform and review analysis on the health of our brands, including the success of our brand marketing campaigns.
• Develop and Execute campaign plans and content outputs for assigned products, brand, or segments thereof, including brand presentations, in-store/sales promotions, activation programs, digital marketing initiatives pricing, and other implementation strategies.
• Effectively & efficiently manage cross-functional campaign projects, ensuring effective collaboration and coordination while adhering to budget constraints and project schedules.
• Develops brand and business-building insights founded on a holistic understanding of consumers across channels and categories to be used in combination with shopper and customer insights.
• Initiates out-of-the-box ideas and campaigns that would help strengthen brand awareness, equity, and integrity.
• Ensures consumer centricity in all brand-related activities.
• Coordinates with external suppliers to execute campaigns based on what’s needed
• Contributes to the development of strong and functionally aligned brand plans; execution; tracks and monitors impact on brand performance and brand health.

Social Media Management

• Develop and execute comprehensive social media marketing strategies together with digital marketing to promote our brand and products.
• Create high-quality, visually appealing content for social media posts, including graphics, videos, and written copy.
• Manage our social media accounts (e.g., Facebook, Instagram, Twitter) and regularly update content to maintain a strong online presence.
• Monitor social media channels for customer inquiries, comments, and feedback, and respond promptly and professionally to address customer needs and concerns.
• Drive engagement and interaction with our target audience through creative and interactive social media campaigns and contests.

Community Management

• Crafting clear and well-written messages quickly. Deliver copy/communications that are actionable, engaging, influence behavior, and move metrics.
• Create and implement social media strategies to increase community engagement & followers.
• Work with the marketing, creative, and customer experience teams to create high-quality, engaging, relevant, and timely content.
• Responding and interacting with community member’s inquiries & comments promptly to keep the community engaged and thriving.
• Perform other duties as may be assigned by the Head from time to time.

• Candidate must possess a Bachelor’s degree in Marketing, Communications, Business Administration, Advertising, or any related course.
• With at least 1-2 years’ experience in Digital Marketing, Brand marketing management, or any related field is required.
• Excellent project management, marketing, and administrative software skills.
• Must be familiar on how to evaluate market research and consumer behavior, as well as the entire marketing mix.
• Demonstrate a level of proficiency in the complexity of social media, writing, project management, and in creating dynamic content.
• Possess excellent interpersonal skills and communication skills.
• Computer literate with a high degree of proficiency in the Microsoft Office Suite of products including Word, Excel, PowerPoint, and Outlook.
• Love for beauty and skincare is a plus!