Email Marketing Specialist with Klaviyo experience (Home Based Part Time)

Client Information

A leading multimedia platform offering premium content for culinary professionals and serious enthusiasts.

Job Description

Primary Objective:

• Generate revenue through email marketing strategies and manage a customer referral program.

Key Responsibilities:

Klaviyo Mastery

• Manage and optimize the Klaviyo email marketing platform

• Utilize advanced features including custom metrics and properties

• Develop and maintain complex automation flows

Segmentation and Personalization

• Manage up to 12 distinct persona (professional title) segments

• Oversee up to 6 (and growing) distinct lists

• Create standalone campaigns and dynamic content blocks for personalization

Revenue-Driven Campaign Strategy

• Create and execute a promotional calendar to convert free subscribers to paid products

• Manage affiliate marketing product campaigns via segmentation or newsletter inclusion

• Develop strategies to increase B2B advertising sales through email

Content Creation and Design

• Craft compelling, conversion-oriented copy for email campaigns (excluding technical pastry content)

• Design visually appealing email templates aligning with brand guidelines

• Optimize emails for various devices and clients

Cross-Channel Coordination

• Collaborate with the social media team on consistent messaging and timing

• Develop integrated marketing campaigns with email as the primary driver

Referral Program Management

• Create and manage a comprehensive referral program for email list, subscriptions, and summit

• Develop email strategies to encourage and reward customer referrals

Performance Analysis and Optimization

• Analyze campaign performance, focusing on revenue-generating metrics

• Conduct A/B tests on all aspects of email campaigns

• Provide regular reports on email performance and revenue impact

List Growth and Engagement

• Implement strategies to grow email list while maintaining quality

• Develop re-engagement campaigns for inactive subscribers

Automated Email Sequences

• Develop and optimize automated sequences (welcome series, re-engagement, nurture flows)

• Ensure all automated sequences align with revenue goals

Subscriber Lifecycle Management

• Implement strategies for acquisition, engagement, retention, and win-back stages

• Develop targeted campaigns for each stage of the subscriber journey

Must Haves

• Proven experience in revenue-focused email marketing

• Expert-level proficiency with Klaviyo, including advanced features

• Strong understanding of email marketing metrics and data analysis

• Excellent copywriting skills focused on driving conversions

• Proficiency in email design

• Experience with segmentation and personalization strategies

• Familiarity with B2B and B2C email marketing approaches

• Strong project management skills for multiple simultaneous campaigns

• Up-to-date knowledge of email marketing best practices and regulations

• Understanding of email marketing regulations (e.g., GDPR, CAN-SPAM)

Nice to Have:

Preferred Qualifications (Not Required)

• Experience in publishing or media industries

• Familiarity with referral program management

• Knowledge of CRM systems and their integration with email platforms

Performance Metrics

Success will be measured by:

- Revenue generated from email marketing campaigns

- Conversion rates from free to paid subscribers and summit attendees

- Email list growth and engagement rates

- Referral program performance

- Effectiveness of automated sequences and lifecycle management strategies

Home Office Requirements

Please only apply for this role if you have the following home office requirements:

· Perfectly working headset and webcam

· Stable internet connection of at least 5 Mbps to 15 Mbps

· Up to date computer system with a minimum of Windows 8 or Mac OS X

· Quiet room with no distractions or background noises

· A backup plan if the power goes out or if your internet connection becomes unstable during your shift

Only applicants meeting the strict criteria above will be contacted.