MARKETING ACTIVATION SPECIALIST

AREA ON ASSIGNMENT: MANDAUE CITY, CEBU

Marketing Activation Specialist will focus on the execution of on-ground marketing initiatives, including but not limited to sampling, sales and marketing events, roadshows, HORECA meetings, and local media sponsorships. The ideal candidate will be highly organized, have strong coordination skills, and be comfortable with managing various aspects of marketing activations. This role will also involve working closely with leasing offices to secure scooping station locations and managing modern trade merchandisers. While primarily based in Cebu, the specialist will also be expected to oversee activities in Cagayan de Oro and Davao.

Key Responsibilities:

Lead the planning, coordination, and execution of various marketing activations including sampling events, sales campaigns, roadshows, HORECA meetings, and local media sponsorships across multiple locations.

Act as the primary point of contact with leasing offices to secure appropriate locations for scooping stations and other key marketing activations.

Support the management of modern trade merchandisers by ensuring that visual displays and product placements are in line with brand standards and objectives.

Oversee the logistics and execution of marketing and sales events from concept through to completion, ensuring all materials, staff, and vendors are in place and that all activations run smoothly.

Assist in the coordination and execution of similar activations in Cagayan de Oro and Davao, ensuring consistent branding and success across all regions.

Work closely with the sales, marketing, and operations teams to ensure alignment of objectives, and integrate feedback to optimize marketing activations.

Track and report on the effectiveness of activations, gathering insights to improve future campaigns and activations.

Qualifications:

Education: Bachelor's degree in Marketing, Business Administration, or a related field.

Experience: At least 1-2 years of experience in marketing activation, event planning, or a similar role.

Skills: Strong project management skills and attention to detail, Ability to manage multiple projects simultaneously while meeting deadlines, Strong communication and interpersonal skills for effective coordination with internal teams, leasing offices, and third-party vendors.

Please refer to job description.