Marketing Data Analyst

Key Responsibilities

• Data Collection & Reporting – Gather and consolidate marketing performance data from Meta, Google, TikTok, Programmatic DSPs, and CRM tools.
• Performance Dashboards & Visualization – Develop and maintain real-time dashboards and reports using
• Google Data Studio, Tableau, Power BI, or Excel to track CTR, CPC, ROAS, DAU, and retention rates.
• Campaign Performance Analysis – Analyze paid media, organic traffic, and CRM data to generate actionable insights that optimize marketing strategies.
• Data Accuracy & Validation – Ensure data integrity by cross-referencing sources and validating campaign performance metrics.
• A/B Testing & Experiment Tracking – Monitor and report on A/B test results for ad creatives, landing pages, and audience targeting.
• Budget & Spend Analysis – Track ad spend vs. performance efficiency, assisting in budget allocation and ROI optimization.
• Custom Reports & Insights – Provide weekly and monthly reports, identifying trends, anomalies, and optimization opportunities.
• Collaboration & Stakeholder Support – Work with Performance Marketing, CRM, and Social Media teams to enhance user acquisition and retention strategies.

Requirements

• Bachelor’s degree in Data Analytics, Marketing, Business, Statistics, or a related field.
• Fresh graduates with strong data experience (internships, coursework, or projects) are encouraged to apply.
• Proficiency in Google Data Studio, Tableau, Power BI, Excel/Google Sheets (pivot tables, VLOOKUP,
• advanced formulas).
• Strong understanding of marketing performance metrics (CTR, CPC, CPM, ROAS, LTV, DAU).
• Experience in Google Analytics, Meta Ads Manager, TikTok Ads, CRM tools is a plus.
• Knowledge of SQL and data querying is a plus but not required.
• Strong attention to detail, problem-solving skills, and ability to work with lar.ge datasets.
• Experience in sportsbook, casino, or digital marketing industries is a plus but not required.