Marketing Data Analyst

Role Objective:

Provide accurate, timely, and standardized marketing and sales data outputs to support brand and commercial decision-making. This role focuses on data extraction, validation, and recurring reporting, enabling internal teams to focus on interpretation and strategy.

Key Responsibilities

Pull recurring and ad-hoc reports from syndicated and internal data platforms including:

• SPINS
• IRI
• Numerator
• SIGMA
• Internal sales and promotional tracking tools

o Maintain standardized reporting templates for:

• Monthly sales performance
• Promotional activity
• Distribution, velocity, and pricing metrics

o Ensure data accuracy, consistency, and alignment with established definitions and metrics.

o Prepare clean datasets and summary tables for use in presentations and analysis.

o Flag data anomalies, missing information, or inconsistencies for review.

o Support brand, sales, and finance teams with timely data delivery.

o Maintain organized documentation of reporting processes and data sources.

o Adhere to confidentiality and data security requirements.

Required Skills & Experience

• 2–4 years of experience in data analytics, reporting, or business intelligence support roles.
• Strong Excel skills (pivot tables, lookups, basic formulas).
• Experience working with syndicated data platforms preferred.
• High attention to detail and strong quality control mindset.
• Ability to follow standardized processes and timelines.
• Strong written communication skills in English.
• Experience supporting U.S.-based teams across time zones preferred.

Deliverables (for Outsourcing Firm)

• Daily / weekly / monthly standardized reports
• Ad-hoc data pulls within agreed SLA
• Clean, validated datasets ready for interpretation
• Documentation of processes and recurring workflows