Email Marketing Specialist (Healthcare – Optometry)

We are a fast-growing U.S.-based optometry practice looking for a high-performing Email Marketing Specialist who can take ownership of our patient engagement and drive measurable results through email campaigns.

If you are someone who understands segmentation, personalization, and performance optimization, and enjoys seeing real impact from your campaigns—this role is for you.

Social media content posting experience is a strong plus.

What You’ll Own

Email Marketing (Core Focus – 80%)

• Build, execute, and optimize high-performing email

campaigns

• Segment audiences and create targeted, personalized messaging

• Set up and manage automated email flows (welcome, re-engagement, retention)

• Continuously improve open rates, CTR, and conversions

• Run A/B tests and optimize based on real data

• Track and analyze campaign performance and recommend improvements

Growth Support (20%)

• Provide insights to improve overall marketing

performance

• Align email campaigns with promotions and patient engagement strategies

Support social media content scheduling/posting (plus)

What We’re Looking For

• Strong hands-on experience with Mailchimp, Klaviyo,

HubSpot, or similar

• Proven ability to segment audiences and drive campaign performance

• Data-driven mindset with focus on open rates, CTR, and conversions

• Strong English communication and copywriting skills

• Proactive, reliable, and detail-oriented

Bonus (Highly Preferred):

• Experience with social media content posting/scheduling

• Canva or basic graphic design skills

Why Join Us

• Work directly with a growing U.S. healthcare practice

• Opportunity to own and scale email marketing from end to end

• Long-term role with consistent hours and growth potential

• Be part of a team that values initiative, performance, and results

Requirements

• Available to work 9 AM – 6 PM EST (US Time)

• Reliable internet (minimum 30 Mbps) and professional home setup

• Comfortable joining video meetings