Growth Marketing Specialist

Responsibilities

Growth Strategy & Client Planning

• Develop comprehensive growth strategies aligned with each client’s goals, industry, and target market
• Translate business objectives into actionable roadmaps with clear KPIs and timelines
• Lead growth planning for onboarding, campaign launches, and scaling phases

Performance Marketing & Experimentation

• Design and oversee A/B tests across ads, landing pages, funnels, and creatives
• Identify and test new growth opportunities, channels, and frameworks
• Optimize paid and organic channels (Meta, Google, TikTok, SEO, email, affiliates)

Data Analysis & Insights

• Monitor key metrics such as CAC, LTV, ROAS, conversion rates, and retention
• Turn data into actionable insights and strategic recommendations
• Prepare reports, dashboards, and presentations for internal and client use

Client Collaboration & Communication

• Act as a strategic partner to clients, advising on growth opportunities
• Present strategies, insights, and performance results clearly and effectively
• Align initiatives with client expectations, timelines, and budgets

Cross-Functional Execution

• Collaborate with media buyers, creatives, SEO specialists, and developers
• Ensure alignment of campaigns, funnels, and content with growth objectives
• Deliver high-quality outputs within deadlines

Optimization & Scaling

• Identify winning strategies and scale effectively
• Recommend budget allocation and channel prioritization
• Document frameworks, playbooks, and best practices

Minimum Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 3–5 years experience in growth marketing, performance marketing, or digital strategy (agency experience preferred)
• Strong analytical and strategic thinking skills
• Experience handling multiple client accounts
• Proficiency in paid media platforms and analytics tools
• Excellent communication and presentation skills

Preferred Skills

• Experience with e-commerce, SaaS, or lead generation
• Knowledge of CRO, UX, and funnel optimization
• Familiarity with CRM, marketing automation, and attribution tools
• Experience in startup or high-growth environments

Key Performance Indicators (KPIs)

• Client revenue and growth performance
• ROAS and cost efficiency
• Conversion rate improvements
• Client retention and satisfaction
• Execution of growth experiments
• Quality of strategic recommendations