SEM EXPERT/ GOOGLE ADS EXPERT

Key Responsibilities:

* Create, manage, and optimize Google Ads campaigns, including Search, Display, Video, Performance Max, and App campaigns.

* Monitor campaign performance and adjust bidding strategies to maximize conversions and ROI.

* Conduct keyword research, competitor analysis, and audience targeting.

* Manage daily budgets and ensure efficient allocation of advertising spend.

* Analyze campaign data and generate performance reports with actionable insights.

* Perform A/B testing on ad copies, landing pages, and bidding strategies.

* Track and improve key performance indicators (KPIs) such as CTR, CPC, CPA, ROAS, and conversion rate.

* Collaborate with SEO, content, multimedia, and web development teams to improve campaign effectiveness.

* Identify new growth opportunities and recommend campaign improvements.

* Stay updated on Google Ads policies, industry trends, and best practices.

Qualifications:

* Bachelor's degree in Marketing, Business, Communications, or a related field.

* At least 1–3 years of experience managing Google Ads campaigns.

* Strong understanding of Google Ads, Google Analytics, Google Tag Manager, and conversion tracking.

* Experience with bid management and performance optimization.

* Excellent analytical and problem-solving skills.

* Proficiency in Microsoft Excel or Google Sheets.

* Google Ads Certification is an advantage.

* Experience in online gaming, iGaming, or digital marketing is a plus.

Key Skills:

* Google Ads Campaign Management

* Bid Strategy Optimization

* Data Analysis and Reporting

* Conversion Tracking

* Budget Management

* Keyword Research

* A/B Testing

* Performance Marketing

* ROI and ROAS Optimization

Performance Metrics:

* Return on Ad Spend (ROAS)

* Cost Per Acquisition (CPA)

* Click-Through Rate (CTR)

* Conversion Rate

* Cost Per Click (CPC)