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Performance Marketer Specialist

C

Claymore Solutions

Full-time
N/A

Responsibilities

  • Plan and launch paid media campaigns across Facebook, Google, TikTok, and programmatic ad networks to acquire new players and depositors
  • Manage daily campaign operations, including bid adjustments, budget pacing, audience segmentation, and platform troubleshooting
  • Optimize campaigns against ROAS, CPA, CPI, CPD, and other KPIs defined per client and per market
  • Conduct data analysis and ad-hoc reporting to inform acquisition, retention, and monetization strategy across a portfolio of iGaming brands
  • Partner with the creative team to brief, produce, and test ad variants (static, video, playable) aimed at improving CTR and CVR
  • Run structured A/B tests on creatives, landing pages, and audience segments, and translate results into scalable optimizations
  • Monitor compliance with platform policies and regional gaming/advertising regulations across markets
  • Deliver clear, timely performance reporting to internal stakeholders and clients, flagging risks and opportunities proactively


Job Requirements

Education and Experience

  • Education: Bachelor's degree in Marketing, Business, Advertising, or a related field
  • Experience: 1 to 3 years of experience in paid media or performance marketing, ideally within the iGaming, sports betting, or real-money gaming industry

Technical Skills

  • Hands-on experience managing paid campaigns on Facebook Ads Manager and/or Google Ads (Search, UAC, PMax); TikTok Ads a plus
  • Strong grasp of performance metrics: CTR, CVR, CPI, CPA, ROAS, ARPU, Retention, and LTV
  • Comfortable working with tracking and attribution tools (e.g., AppsFlyer, Adjust, or similar MMPs) and translating raw data into action
  • Analytical mindset with the rigor to validate or kill hypotheses quickly based on data, not gut feel
  • Understanding of iGaming compliance considerations (age-gating, regional restrictions, responsible-gambling messaging) is a strong plus
  • Experience briefing or collaborating with creative teams to iterate on ad concepts at scale

Soft Skills

  • You want to build a career in performance marketing within a fast-moving, datadriven industry
  • You're a problem-solver who's energized by messy data and tight deadlines
  • You ask “why” before you ask “how”
  • You want to keep learning from a leadership team that's done this before
  • You have an interest in sports, betting, or online gaming
  • You work well independently but enjoy being part of a tight-knit team