MARKETING CAMPAIGN SPECIALIST

The Marketing Campaign Specialist will be responsible for developing, planning, and executing creative marketing campaigns for various brands under the CEO’s portfolio. The role requires a highly creative, resourceful, and adaptable individual who can understand each brand’s identity, identify its target audience, and develop innovative marketing strategies aligned with its goals.

The following are the duties and responsibilities of the position:

• Develop creative marketing campaigns for multiple brands, ensuring that each campaign aligns with the brand’s identity, target audience, objectives, and overall business goals.

• Conduct market research and competitor analysis to identify industry trends, customer preferences, market opportunities, and effective promotional strategies for each brand.

• Generate innovative marketing ideas and concepts for campaigns, promotions, product launches, brand awareness initiatives, and audience engagement.

• Develop brand-specific marketing strategies while maintaining consistency in brand identity, messaging, tone, and visual direction across different platforms.

• Plan, create, and coordinate marketing content, including social media posts, captions, advertising copies, promotional materials, and other creative assets.

• Identify and utilize appropriate marketing channels such as social media platforms, digital advertising, email marketing, events, and other promotional avenues based on each brand’s needs.

• Manage multiple marketing projects and campaigns simultaneously, ensuring timely execution, proper coordination, and alignment with established priorities and deadlines.

• Monitor and evaluate campaign performance using relevant metrics, audience engagement, reach, conversions, and other key performance indicators (KPIs).

• Analyze campaign results and recommend improvements to optimize marketing strategies, strengthen brand positioning, and achieve better results.

• Stay updated on emerging marketing trends, digital platforms, creative techniques, and industry developments to continuously introduce fresh and relevant ideas.

• Prepare marketing plans, campaign proposals, and performance reports and present recommendations to the CEO or management.

• Coordinate with relevant stakeholders to ensure that marketing initiatives support the business objectives and growth of each brand.

• Demonstrate initiative and creative problem-solving by proactively identifying opportunities, proposing new campaign concepts, and finding practical solutions to marketing challenges.

Please refer to job description.