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Growth Marketing Lead

B

BukuPay Philippines

10 - 20K PHP
Full-time
Makati, National Capital Region, Philippines
Digital MarketingData AnalysisSEOContent MarketingA/B TestingSocial Media ManagementCryptocurrency KnowledgeBrand StrategyConversion Rate Optimization

What you'll own

  • Digital growth end to end. Performance marketing, affiliates/KOL and CRM, website and SEO, paid across Meta and Google. You move downloads, sales, revenue, CAC, and ROAS.
  • Own the full digital funnel from awareness through retention [awareness, sign-up, delivery, setup, first transaction, repeat] and find where merchants stall. Work with the Product team to deliver the fixes.
  • Commerce. TikTok Shop, Shopee, and Lazada storefronts, plus livestream selling. You own GMV and number of sales as a real channel.
  • The activation and referral loop. Turn new merchants into transacting, repeat ones through onboarding, CRM.


Qualifications

Must-have

  • 7-10 years in growth, performance, or e-commerce for a fintech, payments, or transactional product, ideally emerging market. You know the acquisition-to-retention funnel.
  • Ran digital performance hands-on and hit CAC, ROAS, and GMV targets, with real before-and-after figures.
  • A 0-to-1 builder. Stood up acquisition from near-zero and found efficient channels on a thin budget.
  • Numerate. Turn a revenue target into a download and activation plan, run experiments, live in an analytics tool.
  • Manila-based, fluent in the local merchant and creator scene, and in Tagalog.

Nice to have

  • CRM and lifecycle depth [retention, repeat, cohorts].
  • Built e-commerce or livestream commerce on TikTok Shop, Shopee, or Lazada, with sales to show for it.
  • Hands-on KOL or UGC experience at volume.
  • AI-native working style [Claude, n8n]. The team runs lean.


Is this you?

Yes if:

  • You want to own a market's digital growth and commerce end to end.
  • You are as comfortable running paid performance or KOL reach-out as you are building a marketplace storefront.
  • You do your best work when there is no playbook yet, and you get your signal from shipping and measuring in the market.

No if:

  • You want to own a brand or content [Product Marketing owns those].
  • You have only run one channel and want to stay there [this role spans performance, SEO, marketplaces, and livestream].
  • You want a fully built team on day one.


Please refer to job description.