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Social Media Specialist

J

Jack & Beans Coffee Sdn Bhd

3 - 4.5K MYR
Full-time
Jalan 4/125 Petaling WP Kuala Lumpur Malaysia 57100
Content CreationSocial Media ManagementCopywritingPhotographyVideographyBrand StorytellingCommunity EngagementSocial Media MarketingAnalyticsCommunity Management

  • Develop and execute a comprehensive content strategyaligned with the cafe'sbrand identity and marketing goals, focusing on creating an inviting and relatable 'home-style' atmosphere.

  • Create engaging and high-quality visual content (photography and videography)forsocial media platforms, website, and marketing materials, showcasing menu items, cafe ambiance, and customer experiences.

  • Write compelling and persuasive copyforsocial media posts, website content, email newsletters, and promotional materials, effectively communicating the cafe's brand story and value proposition.

  • Manage and grow the cafe's social media presenceacross relevant platforms(e.g., Instagram, Facebook, TikTok), including content scheduling, community engagement, and performance monitoring.

  • Collaborate with the marketing teamto brainstorm and implementcreative campaignsthatdrive customer trafficandenhance brand loyalty, ensuring consistent brand messaging.

  • Stay up-to-date with the latest social media trends, content creation techniques, and digital marketing best practices to ensure the cafe remains competitive and innovative.

  • Engage with the online communityby responding tocomments, messages, and reviewsin a timely and professional manner, fostering apositive brand imageandcustomer relationships.

  • Assist in organizing and documenting cafe events or special promotionsthrough photography and videography, creatingshareable content for marketing purposes.

  • Translate marketing concepts and brand messaging into visually appealing and easily digestible contentformats suitable for adiverse audience.

  • Contribute to the overall brand storytellingby consistently producing content that reflects the cafe's ethos ofslowing down and appreciating life's simple pleasures.

Benefits

  • EPF
  • SOCSO
  • Annual Leave
  • Medical Leave
  • Birthday Leave
  • Company Activities
  • Company Trip
  • Fun Entertainment Environment

  • Proven experience as a Content Creatoror similar role, with aportfolioshowcasingsuccessful social media campaignsandengaging content.

  • Strong understanding of various social media platforms (e.g., Instagram, Facebook, TikTok, etc.)and their respectivebest practices for content creation and engagement.

  • Excellent copywriting and editing skills, with the ability to craft compelling narrativesandpersuasive calls-to-actionthat align with the cafe'sbrand voice.

  • Proficiency in photography and videography, including basic editing skills, to produce high-quality visual content for social media and marketing materials.

  • Experience in brand storytelling, with the ability to translate the cafe's home-style, slow-living ambience into engaging digital content.

  • Demonstrated ability in community engagement, fostering positive interactions with followers and building a loyal online community around the brand.

  • Familiarity with content management systemsandsocial media scheduling tools.

  • Ability to work independently and collaborativelyin afast-paced environment, managing multiple projects and deadlines effectively.

  • A creative mindsetwith apassion for food, coffee, and creating memorable customer experiences.

  • Excellent communication skills in both English and Mandarin, to effectively engage with a diverse customer base and internal teams.