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Social Media Specialist

M

MerSlim

2.5 - 4.5K MYR
Full-time
87 JALAN SS2/75 PJ, Petaling Jaya Selangor Malaysia 47300
Social Media ManagementSEOSEMGoogle AdsVideo Editing SoftwareVideo ProductionContent CreationSocial Media MarketingAnalyticsCommunity ManagementCopywriting

  • Plan and execute digital marketing campaigns to increase MerSlim's brand awareness, customer enquiries, and bookings.

  • Manage and grow the company's TikTok, Instagram, and Facebook accounts through engaging and relevant content.

  • Create compelling Bahasa Malaysia copywriting, short videos, and promotional materials to communicate company services effectively.

  • Manage and optimise paid advertising campaigns on Meta and Google, including audience targeting, budget allocation, and lead generation.

  • Improve website visibility and organic traffic through SEO strategies and SEM campaigns.

  • Identify and coordinate collaborations with content creators and relevant online communities.

  • Monitor campaign performance, advertising expenditure, cost per enquiry, and booking conversion rates.

  • Analyse marketing data and recommend improvements to maximise campaign effectiveness and return on investment.

  • Work closely with the founder and service team to align marketing activities with customer needs and business objectives.

Benefits

  • Annual Leave
  • EPF
  • SOCSO
  • Free parking
  • Medical Leave
  • Company Trips

  • Minimum 3–5 years of experience in digital marketing, social media management, or online customer acquisition.

  • Excellent written and spoken Bahasa Malaysia, with working proficiency in English.

  • Strong understanding of Bahasa Malaysia-speaking consumer preferences, cultural context, and social media trends.

  • Proven ability to create engaging Bahasa Malaysia content and attract Bahasa Malaysia-speaking customers.

  • Hands-on experience with TikTok, Instagram, Facebook, and Meta Ads Manager.

  • Working knowledge of SEO, SEM, and Google Ads. Practical campaign experience is an advantage.

  • Ability to create and edit short videos and promotional visuals using CapCut, Canva, or similar tools.

  • Experience tracking advertising costs, customer enquiries, and booking conversions.

  • Proactive, creative, organised, and equipped with strong communication skills.

  • Experience collaborating with content creators or community networks is an advantage.

  • Applicants are encouraged to submit relevant content samples or previous campaign results.