Business Development Executive

About the role

Come Come Trading Sdn Bhd (known as 拜托拜托) is seeking a Business Development Executive (Merchant & Wholesale) to join our dynamic sales team based in Kuala Lumpur. This is a full-time position offering an exciting opportunity to drive new business growth and expand our wholesale merchant network.

As a Business Development Executive, you will be instrumental in identifying and onboarding new F&B merchants for our grocery and fresh produce wholesale supply business, building long-term strategic partnerships with restaurant, café and stall owners, and contributing to the company’s wholesale expansion objectives. You will operate in a fast-paced local market environment, where your initiative, relationship-building skill and commercial acumen will directly help us grow our merchant base and sales volume.

Key responsibilities

• Identify and prospect new F&B merchants across target areas in KL to grow our wholesale customer base and achieve wholesale revenue targets

• Develop and maintain trusted long-term relationships with restaurant owners, cafe operators and key decision-makers

• Conduct local market research and competitor analysis on grocery wholesale, fresh supply and pricing to refine our merchant engagement strategy

• Prepare and present our wholesale product catalogue, pricing proposals and supply terms to prospective F&B clients

• Negotiate supply agreements, pricing, credit terms and delivery arrangements, and close wholesale partnerships on viable and profitable terms

• Collaborate closely with internal operations, logistics and inventory teams to ensure smooth order fulfilment, delivery and after-sales support for wholesale merchants

• Track your BD pipeline, merchant conversion progress, order uptake and key performance metrics; prepare regular activity and performance reports

• Conduct on-ground merchant visits and networking to build brand awareness of Come Come Trading among local F&B operators

• Develop and execute strategies to acquire new wholesale clients and increase repeat order volume and market share

• Collect merchant feedback on product range, pricing, delivery and service requirements; share insights to help optimise our wholesale offering and SOPs

• Support merchant promotions, wholesale campaigns and ad-hoc business projects as assigned

What we're looking for

• Proven track record in business development, B2B sales, wholesale sales or F&B merchant relationship management is an advantage; fresh graduates with strong commercial drive are welcome to apply

• Good understanding of the local KL F&B industry, restaurant supply chain and wholesale purchasing needs

• Excellent communication and interpersonal skills, able to build rapport and trust with diverse merchant owners

• Demonstrated ability to identify, qualify potential wholesale clients and convert leads into regular buying accounts

• Strong negotiation and closing skills with a results-oriented mindset

• Meticulous with documentation, merchant records and follow-ups; able to manage merchant information systematically

• Proficient in Microsoft Office / Google Workspace; familiarity with CRM or customer tracking systems is a plus

• Self-motivated, able to work independently and collaborate cross-functionally with operations, warehousing and logistics teams

• Excellent organisational and time management skills to prioritise multiple merchant leads and ongoing accounts

• Willingness to travel within KL for merchant site visits, face-to-face meetings and account follow-ups

• Diploma or Bachelor’s Degree in Business, Commerce, Sales, Operations or a related field is preferred

• Fluent in Mandarin, English and Bahasa Malaysia. Mandarin is essential to communicate with F&B merchants.

• Candidates with prior experience in grocery wholesale, fresh produce supply, F&B supply chain, POS or merchant account management will be highly preferred

What we offer

Come Come Trading Sdn Bhd is committed to supporting the professional growth and wellbeing of our employees. We provide a competitive remuneration package commensurate with experience and performance, including basic salary plus performance incentive tied to wholesale acquisition and sales targets.

Additional benefits include:

• Clear career development path within our fast-growing local online supermarket business

• Collaborative and supportive work environment that encourages innovation and teamwork

• Flexible work arrangements where appropriate to support work-life balance

• Ongoing on-the-job training on wholesale sales, supply operations and merchant relationship management

• Hands-on exposure to end-to-end B2B merchant development and account management

About us

Come Come Trading Sdn Bhd (拜托拜托) is a home-grown online supermarket based in Kuala Lumpur, specialising in fresh produce, groceries and daily essentials. We serve both retail customers and local F&B businesses with reliable supply and delivery services. Guided by our core values of excellence, integrity and customer-centric service, we aim to become a trusted supply partner for food and beverage operators around Cheras and surrounding areas. Our agile team is passionate about building sustainable merchant partnerships and growing the business together. We foster a culture of collaboration, continuous improvement and mutual respect, where every team member is valued and empowered to contribute to our collective success.

Apply now

If you are an ambitious and results-driven BD talent who enjoys connecting with restaurant owners and building B2B wholesale partnerships, we would love to hear from you. Please submit your CV, a cover letter outlining your relevant merchant / sales experience, and any supporting documents to apply for this exciting opportunity with Come Come Trading Sdn Bhd.

Please refer to job description.