Senior Social Media Specialist

About Dynamite Lab

Dynamite Lab is a strategy-led social media agency. We use a holistic O2O2O approach to turn social into business impact, not just content. If you think conceptually, have a sharp visual eye, and know what makes creative work stand out in-feed, you’ll fit right in.

?About the Role

We’re looking for someone who can turn strategy into strong content, develop engaging social video ideas and own day-to-day content delivery.

You’ll work closely with our social and creative teams, contributing ideas and keeping content aligned with the brand’s direction.

? What You’ll Do

• Develop monthly content plans that translate brand objectives and agreed strategies into relevant topics, formats and ideas across social platforms.

• Contribute to brainstorms and pitches with content and campaign ideas that connect brand messages with audience interests and platform behaviours.

• Develop social video hooks, scripts, storyboards and treatments for spontaneous Reels/TikToks and planned lifestyle or product content.

• Brief designers and production partners with clear context, references and execution requirements.

• Participate in shoots to ensure the right moments and footage are captured, and review edits for storytelling, pacing and brand relevance.

• Lead client content reviews, present ideas, clarify feedback and recommend improvements that stay aligned with the agreed direction.

• Manage day-to-day content delivery across assigned accounts, coordinating timelines, feedback, approvals and publishing.

• Analyse content performance, audience responses and platform trends to recommend improvements for future content.

✅ Who We’re Looking For

• At least 3 years of relevant social media or content experience, preferably in an agency, with experience handling multiple brands.

• Proven ability to develop content plans and explain how the ideas support a brand’s objectives.

• Strong social video instincts, with examples of concepts, scripts or content you personally helped develop.

• Hands-on shoot experience and the ability to brief production partners and review edits.

• Good understanding of Instagram and TikTok, including native formats, audience behaviours and trends. XHS experience is a plus.

• Strong English writing and communication skills, with confidence presenting ideas and discussing client feedback. Chinese literacy is a plus.

• Independent, proactive and organised, with the ability to manage multiple deliverables in a fast-paced environment.

• Comfortable working on alcohol brands and using AI tools thoughtfully for research, ideation and content development.

• Phone shooting and editing skills are an advantage. Please share work samples that clearly explain your contribution.
  
  

? Why You’ll Love It Here

• Contribute to both ongoing brand content and campaign pitches.

• Take ownership of ideas from content planning through execution.

• Work closely with strategy and creative leads to sharpen your judgement.

• Build experience across social video concepts, shoots and creative reviews.

• Join a team that values thoughtful work, initiative and collaboration.
  
  

? Apply Now

• Send your CV, portfolio or work samples to

• Candidates with a strong work portfolio or proven campaign experience will be highly considered.

Please refer to job description.