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Marketing & Communications Specialist

R

Rentalworks

4 - 4.5K MYR
Full-time
Shah Alam, Selangor
Digital MarketingContent CreationSocial Media ManagementSEO OptimizationData AnalysisBrand StrategyAudience EngagementProject ManagementWeb Analytics

About Rentalworks

Established in 2007, Rentalworks Group is Southeast Asia’s leading provider of Sustainable Technology Lifecycle Management solutions. With over 5,000 clients and 70,000+ assets processed across Malaysia, Singapore, and Indonesia, we pride ourselves on being nimble, agile, and always pushing boundaries.

We are an ESG Gold Award recipient committed to accelerating the circular economy through our innovative 3R Approach: Rent, Refurbish, and Repurpose. Our brand-independent Device-as-a-Service (DaaS) model helps organisations reduce costs, improve productivity, and significantly lower their environmental impact by preventing e-waste.

The Role

We are seeking a creative, data-driven, and strategic Marketing Specialist to amplify our brand presence and drive B2B lead generation. In this role, you will be the storyteller behind our sustainability mission and the architect of our B2B marketing campaigns. You will work closely with the Business Development team to create compelling content, manage digital campaigns, and position Rentalworks as the premier choice for Managed Print Services (MPS) and sustainable IT hardware solutions.

If you are passionate about ESG, tech-driven solutions, and B2B marketing, this is your opportunity to make a tangible impact on both the planet and our bottom line.

Key Responsibilities

B2B Marketing & Lead Generation

  • Develop and execute multi-channel B2B marketing campaigns (email, LinkedIn, webinars, and digital ads) to generate high-quality leads for the BD team.

  • Manage and optimize the company website, ensuring strong SEO, clear messaging around our DaaS and MPS offerings, and effective lead-capture mechanisms.

  • Plan and execute Account-Based Marketing (ABM) strategies targeting key enterprise and government accounts.

Content Creation & ESG Storytelling

  • Write and design compelling B2B content, including case studies, whitepapers, blog posts, and client success stories.

  • Champion our ESG narrative by creating impactful content that highlights our sustainability metrics (e.g., e-waste saved, CO2e reduced) and circular economy initiatives.

  • Manage and grow Rentalworks’ social media presence (primarily LinkedIn), ensuring consistent, professional, and engaging brand communication.

Sales Enablement & Collateral

  • Collaborate with the BD and Technical teams to create high-impact sales collateral, including pitch decks, product one-pagers, brochures, and proposal templates.

  • Ensure all marketing materials align with our brand guidelines and effectively communicate the ROI and TCO (Total Cost of Ownership) benefits of our solutions.

Events, Partnerships & Analytics

  • Coordinate Rentalworks’ presence at industry trade shows, exhibitions, and corporate events (managing booth design, promotional materials, and pre/post-event marketing).

  • Partner with our technology vendors (e.g., printer and IT hardware manufacturers) for co-marketing initiatives and joint campaigns.

  • Track, analyze, and report on marketing campaign performance, providing actionable insights to optimize ROI and improve lead conversion rates.

What We Are Looking For

Experience & Education

  • Bachelor’s Degree in Marketing, Communications, Business, or a related field.

  • Minimum 2–4 years of proven experience in B2B marketing, preferably within the IT, Tech, Managed Services, or Sustainability/ESG sectors.

  • A strong portfolio demonstrating successful B2B campaigns, content creation, and lead generation strategies.

Skills & Competencies

  • Exceptional copywriting and storytelling skills, with the ability to translate complex technical and sustainability concepts into clear, persuasive business messaging.

  • Proficiency in digital marketing tools, CRM systems (e.g., HubSpot, Salesforce), and email marketing platforms.

  • Basic graphic design skills (e.g., Canva, Adobe Creative Suite) for creating quick social media graphics and marketing collateral.

  • Highly organized, analytical, and able to manage multiple projects in a fast-paced environment.

  • A genuine passion for sustainability, the circular economy, and green technology.

Why Join Rentalworks?

  • Impactful Work: Be part of a company that has saved over 16,500 kg of e-waste and 1.4M kg of CO2e. Your marketing directly contributes to a greener planet and a circular economy.

  • Attractive Compensation: Competitive base salary paired with a performance-based bonus structure.

  • Growth & Development: Continuous professional development, exposure to regional markets (MY, SG, ID), and clear career progression pathways.

  • Comprehensive Benefits: Health insurance coverage, hybrid work flexibility, and a vibrant, supportive, and forward-thinking team culture.



Please refer to job description.