Social Media Marketing Specialist

Hi! I’m reaching out from Talent Connect Service, a recruitment and talent solutions company that helps businesses connect with suitable candidates across various industries and job functions.

We support companies throughout the hiring process, including talent sourcing, candidate screening, interview coordination, and recruitment support, while helping candidates discover suitable career opportunities.

We’re currently hiring for a Social Media Content Creator.

About the Role

We are looking for someone who is strong in content ideas, hooks, captions, short video scripts, and ad copywritingacross platforms such as TikTok, Instagram, Facebook, Xiaohongshu, and other social media channels.

The role focuses on creating content that attracts attention, communicates clearly, follows current trends, and supports overall marketing performance.

Key Responsibilities

• Create content ideas for TikTok, Instagram Reels, Facebook, Xiaohongshu, and other social platforms.

• Write strong hooks, captions, headlines, short video scripts, ad copy, and campaign messages.

• Develop content angles based on audience pain points, trends, product features, promotions, and campaign objectives.

• Plan weekly and monthly content calendars for social media and campaign launches.

• Support the paid ads team with ad copy, creative angles, UGC-style scripts, and testing ideas.

• Research social media trends, viral formats, competitor content, memes, local slang, and Malaysia audience behavior.

• Work closely with designers, video editors, KOLs, and marketing teams to produce content.

• Create content for awareness, engagement, lead generation, conversion, reactivation, and brand trust.

• Review content performance including views, engagement, CTR, leads, conversion, and cost per result.

• Continuously improve content based on data, audience feedback, and campaign performance.

• Ensure all content follows the brand tone, platform guidelines, and company direction.

Requirements

• At least 2 years of experience in content creation, copywriting, social media content, advertising content, or creative marketing.

• Strong ability to write catchy hooks, captions, headlines, short-form video scripts, and compelling selling points.

• Familiar with TikTok, Instagram, Facebook, Xiaohongshu, and current short-form video trends.

• Strong understanding of Malaysia’s social media culture, local trends, slang, and audience behaviour.

• Able to create content that is both creative and conversion-driven, with an understanding of how content supports marketing objectives.

• Strong English and Mandarin writing skills. Bahasa Malaysia is an added advantage.

• Basic knowledge of Canva, CapCut, TikTok, Meta Business Suite, or similar content and social media tools is preferred.

• Comfortable working closely with designers, video editors, KOLs, and marketing teams.

• Able to work on-site in Malaysia.

• Creative, fast-moving, detail-oriented, and results-driven.

• A strong content portfolio is highly preferred and may be requested during the screening process.

We’re particularly interested in candidates who are creative, trend-aware, strong in copywriting, and able to turn ideas into content that actually gets attention and drives results.

Please refer to job description.