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Social Media Content Specialist

J

JY FOOD LAB (M) SDN. BHD.

2.5 - 3K MYR
Full-time
Petaling Jaya, Selangor
Content CreationSocial Media StrategyAudience EngagementAnalytics ToolsBrand ManagementCommunity BuildingCopywritingVisual StorytellingTrend Analysis

About the role

We are seeking a creative Social Media Marketing professional to develop engaging content and strengthen our brand presence across Instagram, TikTok, Facebook and other digital platforms. This role will bring our products and brand moments to life through compelling storytelling, high-quality visual content and data-informed campaign improvements.

Key responsibilities

  • Create ongoing content for Instagram, TikTok, Facebook and other platforms.

  • Write captions, product stories, scripts and campaign copy.

  • Shoot and edit videos, including reels, stories, behind-the-scenes content and product launches.

  • Photograph cakes, packaging, kitchen processes and brand moments.

  • Follow social media trends and develop creative ideas that fit the brand.

  • Support digital marketing, campaign management, brand management, content direction and customer experience initiatives.

  • Analyse content performance and prepare reports with recommendations for improvement.

  • Contribute to CRM activities and use data insights to strengthen audience engagement.

What we're looking for

  • 2 to 3 years of experience in social media marketing.

  • Experience in the F&B industry is an advantage.

  • Experience in digital marketing, campaign management, brand management, content direction, customer experience, data analysis and reporting, and CRM.

  • Good discipline, consistency and attention to detail.

  • Strong communication skills in Bahasa Malaysia and English.

  • Able to travel to Petaling Jaya.

  • Able to work on weekends and during festive seasons.



Please refer to job description.