BrandHero

Turn Your Customer Base Into Your Brand's Marketing Team

For DETAILED technical implementation docs visit our GITBOOK

Table of Contents

• Introduction

• Important Links

• The Problem

• How we're different from the others

• Product Flow

• Additional Features

• GTM

• Roadmap

• Conclusion

Introduction

Welcome to BrandHero, the loyalty program platform that combines AI-powered intelligence with blockchain transparency to revolutionize how businesses and customers interact through loyalty programs. With our AI agent cluster and the knowledge graph, you could turn your customer base into a force that markets your company through word-of-mouth for attractive rewards!

We literally brainstormed the ENTIRE idea during the train ride to Bengaluru, and we got down and went straight to Church Street to validate the idea with MSME owners and the people, which you could view here. They loved it, and with a few sleepless nights, the idea came beautifully to life.

Important Links

• Pitch Video - Our complete business overview and vision

• Demo Video - Demo of the complete application both as a business and as a consumer

• Live App - Experience BrandHero in action

• Customer Interviews - Check out how BrandHero got the people of Church Street, Bangalore excited!

• Documentation - Complete technical documentation and guides

Smart Contract Addresses (Arbitrum Sepolia)

• Factory Contract (BrandHeroFactory.sol): 0xC46B4Cd52007272218b482d4a4ffd85e2cd42125

• Example Business Contract (Apple): 0xa9Db98b987CD4d343db4bB8fF9Dd03Cd37C3A17B

The Problem

The Fundamental Issues with Current Loyalty Platforms

The loyalty program landscape is plagued with systemic issues that prevent businesses and customers from realizing true value. Let's break down exactly what's wrong and how BrandHero solves these problems.

Traditional Web2 Loyalty Programs: The Trust Problem

Centralized Control Creates Vulnerability

Traditional loyalty programs suffer from a fundamental trust issue. All critical decisions - bounty terms, evaluation criteria, reward assignment, and program modifications - lie in the hands of a centralized entity (the business). This creates several problems:

• Terms can change arbitrarily without customer consent

• Reward values can be devalued at any time

• Points can expire without fair warning

• Evaluation criteria is opaque and potentially biased

• No recourse when businesses act unfairly

Lack of Deep Research Capabilities

Most businesses, especially those with limited resources, struggle with:

• Shallow market understanding due to expensive research costs

• Time-intensive data collection that delays decision-making

• Lack of competitive intelligence leading to poor positioning

• Ineffective customer targeting without proper insights

Traditional research methods are expensive, slow, and often incomplete, leaving businesses to make decisions with limited information.

Web3 Loyalty Programs: Technical Barriers Meet Old Problems

Existing Platforms Like Zealy and Galxe Fall Short

Web3 loyalty platforms like Zealy inherit all the problems from traditional web2 platforms plus additional barriers:

Inherited Issues:

• Still centralized in terms of task generation and evaluation

• Lack of deep brand research capabilities

• Generic bounty systems without brand-specific intelligence

Additional Web3 Barriers:

• Complex wallet setup intimidates casual users

• Gas fees create friction for small rewards

• Technical jargon overwhelms web2 users

• Steep learning curve for web3 primitives

• Poor user experience for non-crypto natives

For casual web2 users who just want to make quick bucks, these platforms feel like too much effort for too little reward.

BrandHero: The Complete Solution

Solving Trust Through Smart Contracts

We eliminate centralized control by using business-specific smart contracts that act as trustless agreements between members and businesses:

• Terms are immutable once deployed

• Reward distribution is automatic and transparent

• Evaluation criteria is coded and verifiable

• Powered by Arbitrum for security and efficiency

Solving Research Through AI Intelligence

Our 11 agent cluster and Knowledge Graph provide:

• Cost-efficient brand research at a fraction of traditional costs

• Real-time market intelligence and competitive analysis

• Deep customer insights for targeted campaigns

• Automated task generation based on brand weaknesses

Solving User Experience Through Innovation

We combine the best of web2 and web3:

• Google sign-in - no wallet setup required

• Account abstraction - no gas fees for users

• ENS subdomains - human-readable addresses (john.starbucks.eth)

• Web2 UI/UX with web3 benefits underneath

Why BrandHero is a No-Brainer

For Businesses:

• Lower research costs and faster insights

• Trustless customer relationships build stronger loyalty

• Business-specific smart contracts ensure fair terms

• Additional growth tools (Defendabot, Slack Helper)

• Cost-effective compared to traditional solutions

For Users:

• Familiar Google login experience

• ENS subdomain identity (no complex wallet addresses)

• Trustless rewards guaranteed by smart contracts

• Better tasks generated from deep brand research

• Web2 UX with web3 benefits

The Result: Best of All Worlds

BrandHero doesn't just solve existing problems - we combine the goodness of web2 and web3 to create something entirely new:

✅ Web2 simplicity + Web3 trustlessness
✅ AI intelligence + Blockchain transparency
✅ Cost efficiency + Deep insights
✅ User-friendly + Technically advanced
✅ Brand-specific + Scalable platform

This is why BrandHero represents the next evolution of loyalty programs - we've taken the best aspects of both worlds while eliminating their respective weaknesses.

How we're different from the others

BrandHero combines the best of Web2 user experience with Web3 infrastructure, creating a unique solution that eliminates traditional barriers while providing advanced AI-powered capabilities.

Key Differentiators

• 🚀 Zero Technical Barriers: Users get Web2 simplicity with Web3 benefits

• 🤖 Advanced AI: 11-agent cluster provides deep, brand-specific insights

• 🔗 Seamless Integration: Knowledge graph enables cross-platform intelligence

• 💰 Cost-Free Experience: No gas fees or wallet complexity for users

• 🎯 Brand-Focused: Every feature tailored to specific business needs

• 🛡️ Complete Transparency: Full visibility into all processes and data

Product Flow

Business Onboarding

1. Initiation: A business (e.g., domain: business.eth) begins the onboarding process.

2. Google Sign-in: The business uses Google Sign-in to access the BrandHero platform.

3. Profile Creation & ENS Verification: The business creates its profile and verifies its domain's ENS (Ethereum Name Service) ownership within the Sepolia test network.

4. ENS Registry Interaction: This verification involves a "Check" request to the ENS Registry and a "Verify" response from it, confirming domain ownership.

AI Analysis

The BrandHero system processes brand data through a sophisticated AI-powered analysis pipeline that transforms raw brand information into actionable insights:

Input: Brand Details

You start by providing brand details (e.g., brand name, identifiers). These details are passed to the Orchestrator, which serves as the central command center for the entire analysis workflow.

Orchestrator Dispatch

The Orchestrator intelligently dispatches tasks to specialized agents. Each agent queries the appropriate MCP (Model Context Protocol) server to fetch relevant information from specific data sources.

Data Collection via Agents & MCP Servers

a) Web Search Agent

• Searches the web for comprehensive brand-related data

• Passes results into the pipeline for storage in the Knowledge Graph

b) Reviews Agents

• Positive Reviews Agent and Negative Reviews Agent interact with the Reviews MCP Server

• They fetch and filter positive vs negative brand reviews from various platforms

• Results are categorized and stored in the Knowledge Graph

c) Reddit Agents

• Positive Reddit Threads Agent and Negative Reddit Threads Agent interact with the Reddit MCP Server

• They pull brand-related Reddit discussions, classifying them as positive or negative sentiment

• Results are stored in the Knowledge Graph

d) Social Media Agents

• Positive Socials Agent and Negative Socials Agent interact with the Social Media Comments MCP Server

• They fetch brand mentions/comments from social platforms, classifying them as positive or negative

• Results are stored in the Knowledge Graph

Centralized Knowledge Graph

All collected and processed results (reviews, Reddit threads, social comments, search results) are stored in the Brand Data Knowledge Graph. This forms a structured and unified data hub about the brand, creating a comprehensive intelligence repository that continuously learns and updates.

Metrics Generation

The Metrics Generator Agent consumes data from the Knowledge Graph and computes key performance indicators including:

• Sentiment scores

• Volume of mentions

• Ratio of positive to negative signals

• Engagement trends

• Brand health metrics

Bounty Generation

The Bounty Generation Agent takes the computed metrics via A2A (Agent-to-Agent) communication and generates actionable bounties - specific tasks designed to improve brand performance based on the deep insights gathered from the comprehensive data analysis.

Customer Onboarding

BrandHero's customer onboarding is designed to be user-friendly, blending Web2 convenience with Web3 benefits:

1. User Initiation: A customer begins their journey on the platform.

2. Google Sign-in: The user performs Google sign-in for seamless entry, eliminating complex wallet setups.

3. Loyalty Program Request: The user requests to join a business's loyalty program.

4. Member ID Assignment: The business adds the user as a member with a unique ENS subdomain ID (e.g., user.business.eth).

5. ENS Subdomain Minting: The business mints an ENS subdomain for the newly onboarded user.

6. ENS Registry Update: The subname is written into the ENS Registry, establishing the user's on-chain identity.

7. Contract Registration: User details are registered in the smart contract, securing their participation on the blockchain.

Bounties Submission

Once onboarded, customers can actively participate in bounties and earn rewards through a transparent, verifiable process:

1. Bounty Completion & Proof Submission: The user completes a bounty task and submits proof of completion.

2. Verification Process: The submitted proof is forwarded to the "Verification Agent" for evaluation.

3. Proof Verification: The Verification Agent evaluates the proof:

   • Unverified Proof: If verification fails, the user is prompted to resubmit or correct their submission.

   • Verified Proof: If successfully verified, the process continues to reward assignment.

4. On-Chain Reward Assignment: Upon successful verification, the system adds points and assigns rewards ON CHAIN, ensuring transparent and immutable reward distribution on the blockchain.

Smart Contracts

Why Smart Contracts?

BrandHero's smart contract system implements a factory pattern where each business gets their own individual contract that serves as an on-chain legal agreement between the business and their loyalty program members. This creates a decentralized, transparent, and trustless loyalty program ecosystem.

The Trust Problem in Traditional Loyalty Programs

Traditional loyalty programs suffer from a fundamental trust issue. All critical decisions - bounty terms, evaluation criteria, reward assignment, and program modifications - lie in the hands of a centralized entity (the business). This creates several problems:

• Terms can change arbitrarily without customer consent

• Reward values can be devalued at any time

• Points can expire without fair warning

• Evaluation criteria is opaque and potentially biased

• No recourse when businesses act unfairly

How Smart Contracts Solve This

Each business contract acts as a self-contained loyalty program that:

• Manages all bounty, reward, prize, and member details on-chain

• Creates immutable legal agreements between businesses and users

• Ensures complete transparency in reward distribution

• Provides cryptographic proof of all loyalty program activities

• Enables trustless interactions without requiring intermediaries

Contract Architecture

Key Benefits of Factory Pattern

• Complete Business Isolation: Each business has their own contract with full autonomy

• Scalable Architecture: No single contract size limits, unlimited business capacity

• Gas Efficiency: Direct deployment (~5.3M gas per business, ~$8.50 cost)

• Security: No cross-business data contamination, individual contract security

• Flexibility: Each business controls their own rules, rewards, and member management

• ENS Integration: Cross-chain ENS resolution for portable identity

• NFT Vouchers: ERC721-based voucher system for verifiable rewards

• Token Airdrops: Direct ERC20 token distribution capabilities

Three-Tier Reward System

1. Immediate Bounty Rewards (Upon Completion)

• NONE: Points only (e.g., "Get 50 points for following")

• WEB2_VOUCHER: Points + NFT voucher (e.g., "Get 100 points + 10% discount voucher")

• TOKEN_AIRDROP: Points + ERC20 tokens (e.g., "Get 75 points + 5 COFFEE tokens")

2. Points Accumulation System

• Persistent Points: Users earn points from every bounty completion

• Cross-Bounty Progression: Points accumulate across all business interactions

• Long-term Engagement: Enables sustained loyalty program participation

3. Prize Shop System

• High-value Rewards: Purchased with accumulated points

• Business-defined Tiers: Customizable prize categories

• Limited Availability: Max claims prevent unlimited redemptions

ENS Integration Architecture

The system uses a unique hybrid architecture that leverages ENS on Ethereum Sepolia while contracts run on Arbitrum Sepolia:

• Cross-chain Compatibility: ENS infrastructure on Ethereum, contracts on Arbitrum

• Cost Efficiency: Avoid expensive cross-chain ENS operations

• User Experience: Familiar ENS resolution patterns

• Flexibility: Leverage existing ENS infrastructure

Users get human-readable addresses like sarah.joescoffee.eth instead of complex wallet addresses, making the experience familiar and user-friendly.

Complete Transparency & Trustless Operations

BrandHero's blockchain-based approach fundamentally transforms loyalty programs by replacing "trust me" with "verify yourself." Through smart contracts and transparent blockchain operations, we create a system where customers can independently verify every aspect of their loyalty program participation.

For Businesses:

• Complete Control: Full ownership of loyalty program rules and rewards

• Transparent Operations: All activities visible and auditable

• Cost Efficiency: No intermediary fees or platform costs

• Customer Trust: Cryptographic proof of all interactions

For Customers:

• Trustless Participation: No reliance on business promises

• Transparent Rewards: Clear visibility into all reward conditions

• Immutable Records: Permanent proof of loyalty program participation

• Cross-business Identity: ENS-based identity across multiple businesses

Deployed Contract Addresses

• Factory Contract (BrandHeroFactory.sol): 0xC46B4Cd52007272218b482d4a4ffd85e2cd42125

• Example Business Contract (Apple): 0xa9Db98b987CD4d343db4bB8fF9Dd03Cd37C3A17B

Detailed Technical Documentation

For comprehensive technical details, contract functions, deployment guides, frontend integration examples, and advanced features, visit our Smart Contracts Documentation.

Additional Features

We have built "Defendabot" an agent which constantly posts about the Brand on X using the data from the knowledge graph to continuously learn about customer engagement metrics and receive feedback on various aspects.

GTM

Go-to-market strategy (practical, measurable)

Short summary first: BrandHero sells two core outcomes to brands —

(A) Continuous reputation recovery (signal → action → measurable content)

(B) Modern, high-engagement loyalty layer (bounties → token rewards → measurable activation)

The GTM below converts those into customers, pilots, growth loops and measurable revenue.

1) Primary targets & positioning

Customer segment (who to sell to first):

• Mid-market & large consumer brands in retail / D2C / FMCG / electronics / gaming

• Brands that already run social campaigns and care about UGC

• Prioritise verticals with frequent physical fulfilment (F&B, lifestyle, D2C) because bounties like unboxings or delivery videos are natural

Positioning:

"Turn reputation issues and low-loyalty activation into measurable growth — AI finds the problem, prescribes bounties, and issues on-chain, tradable rewards that convert attention into actions."

Primary buyer personas:

• Head of Growth / Head of Community / Head of CRM

• CMOs at brand/retail chains

Roadmap

Goals: Run pilots, iterate on verification, capture case studies, ship dashboard & analytics.

Deliverables:

• Brand dashboard: reputation metrics, bounty builder, campaign performance, payout reports

• AI validation improvements: video verification model, duplicate detection

• Case studies from 3 pilots; marketing package

• Basic SDK for integrations + web embed widget

• Billing & subscription workflow; basic CSM process

Metrics to prove:

• Pilot→Paid conversion ≥ 25–35%

• User activation 20–30% post-signup

Conclusion

BrandHero is not just another loyalty app — it's a brand growth engine that blends AI-driven insights with Web3 infrastructure to solve two of the biggest challenges businesses face today: reputation decline and loyalty stagnation.

On the brand side: BrandHero continuously listens across the internet, transforms scattered sentiment into clear metrics, and prescribes actionable bounties that convert weak points into growth opportunities. Brands get measurable ROI, faster response to crises, and scalable user-generated content without heavy overhead.

On the user side: It feels like a fun Web2 loyalty experience: one-click signup, simple missions, instant rewards. Under the hood, every action is validated by AI and anchored on-chain, turning loyalty from passive points into portable, tradeable ownership.

Built with ❤️ in Arbitrum Open House IRL Hack, Bengaluru by Sam and Marshal