Email Marketing Specialist
Freedom Property Investors
About this Opportunity
- Salary starts at Php. 25,000 - 30,000 / month
- Full-time remote
- 28 days of Paid leave credits
- 13th Month pay (upon completion of 3 month probationary period)
- HMO on the 3rd month (upon completion of 3 month probationary period)
- Day shift, AEST
About the Role
We are seeking a highly motivated Email Marketing Specialist to join our company's marketing team. As an Email Marketing Specialist, you will be responsible for creating and executing effective email marketing campaigns that engage our audience, nurture leads, and drive conversions. Your expertise in crafting compelling email content, segmenting audiences, and analyzing campaign performance will be instrumental in growing our virtual real estate business.
Main Responsibilities
Email Campaign Strategy:
- Develop and implement comprehensive email marketing strategies aligned with business goals and audience segments.
- Collaborate with the marketing team to define campaign objectives, content themes, and target segments.
Content Creation:
- Write engaging and persuasive email copy, subject lines, and CTAs that resonate with recipients and encourage action.
- Create and curate relevant content, including property highlights, market trends, and industry insights.
List Management and Segmentation:
- Manage email lists, segments, and subscriber data to ensure accurate targeting and optimal engagement.
- Implement segmentation strategies based on demographics, behavior, and lead status.
Email Template Design:
- Design visually appealing email templates that reflect the brand's identity and ensure mobile responsiveness.
- Collaborate with designers to create graphics and visuals that enhance email content.
A/B Testing:
- Plan and execute A/B tests for subject lines, email copy, visuals, and CTAs to optimize campaign performance.
- Analyze test results and iterate on strategies based on data-driven insights.
Marketing Automation:
- Set up and manage automated email workflows for lead nurturing, onboarding, and engagement.
- Ensure timely delivery of emails at relevant stages of the customer journey.
- Performance Analysis:
- Monitor key email metrics such as open rates, click-through rates, conversion rates, and unsubscribe rates.
- Analyze campaign performance data to identify trends, successes, and areas for improvement.
Compliance and Deliverability:
- Ensure email campaigns comply with relevant regulations (e.g., CAN-SPAM Act) and best practices.
- Monitor deliverability rates and implement strategies to improve inbox placement.
Continuous Learning:
- Stay updated with email marketing trends, industry best practices, and emerging technologies.
- Implement new ideas and strategies to enhance the effectiveness of email campaigns.
About The Company
Freedom Property Investors is the largest and fastest growing Property Investment Company in Australia, with main offices in Sydney and Melbourne CBD’s.
We are currently the 3rd fastest-growing business in Australia across all industries according to the Australian Financial Review.
We are privileged to have 25+ years combined experience between our two Founders, over 7,500 valued members, and over 230 full-time staff spread across Australia and growing. We pride ourselves on being the industry leaders.
It is our mission to serve our valued members, earning over 1,200+ positive Google reviews and a 4.9 star rating, this is unheard of in our industry. We are in need of people who share the same values as we do.
Come join Australia’s number 1 Property investment team. Apply now!!!
Key Skills, Experience & Qualities
- Proficiency in email marketing platforms such as Mailchimp, HubSpot, or similar tools.
- Strong writing skills with the ability to craft persuasive and engaging email copy.
- Familiarity with email design principles and basic HTML/CSS for template customization.
- Analytical mindset with the ability to interpret email performance data and make data-driven decisions.
- Knowledge of email deliverability best practices and compliance with email regulations.
- Strong organizational skills and attention to detail to manage multiple campaigns.
- Excellent communication skills to collaborate with cross-functional teams.
- Ability to work independently in a virtual work environment while contributing to team goals.
- Bachelor's degree in Marketing, Communications, Business, or a related field (or equivalent work experience).
- Proven experience as an Email Marketing Specialist or in a similar role, with a focus on email campaign creation and optimization.
- Experience with A/B testing methodologies and understanding of statistical significance.