Marketing Specialist

Strategic Planning

• Devise a marketing plan for the products and service portfolio of the company that includes strategic directions in the areas of product development or enhancement, pricing, communications (advertising or promotions), and service distribution network for approval of the Management.
• Recommends product portfolio in coordination with the Managing Director. 
• Determines appropriate pricing strategy together with the Operations Manager and Managing Director for machines and products.
• Develop an appropriate communication strategy for the services such as optimal advertising and promotional mix that can result in the enhancement of the company’s image and positioning through brand management. 
• Designs the best distribution that results in wider coverage and dissemination of products and services
• Liaises with key sectors in the execution of plans such as: 
• Advertising Agencies: prepare advertising briefs for the above-the-line (television and radio) and below-the-line activities (brochures, leaflets, posters, outdoor advertising, and signs)
• Promotion companies: designs promotional briefs for planned promo activities during the year and other special events (special discounts, free gifts, promo packages, and others)
• Suppliers: The Marketing Group coordinates with various suppliers for promo items, giveaways, and other advertising or promotional materials.

Business Development

• Builds client relationships and networking for new business opportunities such as developing or expanding customer base through direct representation, and telemarketing.
• Initiates activities and programs in digital marketing.

Market Research

• Provides timely and relevant information that has strategic and tactical significance on the company’s bottom line such as new opportunity areas, market and competitive developments, and dermatology clinic trends such as:
• In-house market research studies: primary and secondary data to be undertaken by the Marketing Group
• External research: coordinates with research agencies in undertaking market studies for special purposes. 

• University degree in Medical Allied, Business Administration Major in Marketing, Advertising, Mass Communication, and other related courses.
• Masters in Business Administration graduate or with units is a plus
• With extensive digital marketing experience
• Able to create Sales and Marketing Strategies
• Knowledgeable in marketing and brand management 
• With excellent oral and written communication skills
• At least 3-5 years of solid experience in Marketing or Advertising