Marketing Specialist

The Marketing Assistant/Specialist will be responsible for developing and executing marketing strategies to promote our finance and insurance products. This role involves creating and implementing marketing campaigns, managing digital and traditional marketing channels, and analyzing market trends to drive brand awareness and customer engagement. The ideal candidate will have a strong background in marketing within the finance and insurance industry, excellent communication skills, and a proven track record of successful marketing initiatives.

Develop and execute comprehensive marketing plans to promote finance and insurance products.

Manage digital marketing channels, including social media, email marketing, and content marketing.

Conduct market research to identify target audiences, industry trends, and competitive landscape.

Collaborate with cross-functional teams to develop and implement product launch strategies.

Analyze marketing campaign performance and provide insights and recommendations for improvement.

Develop and maintain relationships with external partners, including advertising agencies, media outlets, and vendors.

Manage the marketing budget and ensure all marketing activities are cost-effective.

Monitor and report on key performance indicators (KPIs) to measure the effectiveness of marketing efforts.

Stay up-to-date with industry trends and best practices to ensure the company remains competitive.