Marketing Specialist

The Marketing Officer is responsible for developing and executing marketing strategies to promote the dealership’s vehicles, services, and brand.

• Establishes marketing goals to ensure market share and profitability of products and/or services.
• Propose a timeline and budget for marketing strategies.
• Build relationships with clients, agency partners and third-party resources.
• Create and implement marketing campaigns across various channels (e.g., digital, print, events)
• Manage the dealership’s online presence, including website and social media.
• Collaborate with sales and other departments to align marketing efforts.
• Conceptualize and propose promotional campaigns to increase sales.
• Conduct market research to identify opportunities for promotion and growth.
• Track marketing campaign performance and analyze data to optimize results.
• Coordinate with the principal regarding marketing support.
• Organize and arrange display activities for product exposure.
• Generate status and summary reports of recently concluded marketing activities.

• Graduate of a Bachelor’s degree in Mass Communication, Advertising, Marketing, or any marketing-related course
• Minimum of 3-5 years of experience in marketing, preferably in the automotive industry.
• Knowledgeable in Marketing Strategy, Branding and Positioning, and Lead Generation
• Proficiency in Microsoft / Google Suite