Social Media Marketing Specialist (Travel Products)

Social Media Platform Management:

• Manage and operate social media accounts (e.g., Facebook, Instagram, TikTok, X, etc.) to promote China travel products.
• Create and maintain a content calendar, regularly publishing high-quality, engaging content showcasing popular China travel destinations, culture, activities, and cuisine.

Content Planning and Creation:

• Plan and create creative social media content, including images, short videos, live streams, and user-generated content, to attract Filipino customers.
• Write travel-related blogs or posts that highlight China's travel features and resonate with the target audience.

Advertising and Promotion:

• Develop and execute social media advertising strategies, setting target audiences and budgets to optimize ad performance.
• Plan and implement online promotional activities to engage users and increase conversion rates.

User Interaction and Community Management:

• Interact with followers and potential customers by responding to comments and messages, addressing inquiries, and enhancing brand loyalty.
• Develop and maintain a social media community, encouraging users to share their travel experiences and generate word-of-mouth promotion.

Data Monitoring and Analysis:

• Monitor the effectiveness of social media operations, analyzing key metrics such as engagement, click-through rates, and conversion rates.
• Adjust social media strategies based on data feedback and provide regular reports to optimize marketing efforts.

Brand Partnerships and Promotion:

• Identify and collaborate with influencers, travel bloggers, and key opinion leaders (KOLs) to increase brand exposure across multiple platforms.

Education Background

• Bachelor's degree or higher in Marketing, Communications, Digital Media, or related fields.

Work Experience

• At least 2 years of experience in social media marketing, preferably in the travel or digital marketing industry.
• Experience managing and optimizing social media ad campaigns, and familiarity with platform analytics tools.

Social Media Management Skills

• Proficient in using major social media platforms (e.g., Facebook, Instagram, TikTok) and understanding each platform's characteristics and user behaviors.
• Able to use social media management tools (e.g., Hootsuite, Buffer) and data analysis tools (e.g., Google Analytics, Facebook Insights).

Language Skills

• Fluent in English and Filipino, with the ability to write concise and engaging content. Proficiency in Chinese is a plus.

Creativity and Content Production

• Strong creative thinking and content creation skills, with the ability to attract the target audience through visual and written content.
• Basic skills in video editing, image editing, and other design-related tasks.

Data Analysis and Problem-Solving

• Able to analyze social media date and make adjustments to optimize content and ad campaigns.
• Proficient in using market trends and data to create flexible operational strategies.

Understanding of China Travel Market

• Familiarity with China' travel destination, culture, and market demand, with the ability to accurately promote to the Filipino market.