Product Marketing Specialist

JOB SUMMARY:

The AS Wholesales & Product Marketing Specialist is in charge of ensuring sales success of Nissan Aftersales Products by:

• Creation of new wholesale schemes that will impact dealers’ success to sell outside their workshop via over-the-counter sales to their Fleet & Individual repair facility customer.

• Develop and introduce new commodities that will strengthen NPI’s product line-up

JOB FUNCTION:

1. Wholesales strategy development

• Wholesales channel development:

o Grasp/analyze the needs of each potential Wholesales client category such as Independent Repair Facilities, Corporate fleets (who purchase Nissan vehicle but has own maintenance motorpool), Reseller/Wholesaler, then develop overall strategies aligned with NPI priority and AS strategy (Retention strategy etc.)

• Wholesales parts distribution policy:

o Develop parts to be offered to wholesale clients based on parts categories such as: - Vehicle model (Specific model, Existing or End of Production models) - Parts category (PMS, GJ, BRP etc.) - Parts movement category (Fast moving/Non-moving) - Geographical coverage by Nissan workshop

• Wholesales parts pricing strategy and program development:

o Develop overall pricing strategy/policy and plan implementation scheme such as incentive along with Wholesales achievement, discount table threshold along with customer classification etc.

o Develop wholesales runout program with certain discount and work with AS Parts Operations team to properly manage NPI obsolescence parts/Accessories

• Dealer operation standardization for Wholesales business:

o Parts ordering procedure from Client to Dealer

o Delivery requirement from Dealer to Client

o Payment term policy

o Parts return policy

o Dealer parts inventory policy for Wholesales

• Dealer organization/HR policy for Wholesales business:

o Dealer organization development

o Wholesales client/account management

o Training development for PIC of Wholesales at Dealer

• Wholesales performance management:

o Wholesales performance monitoring per Channel / per Client

o Reviewing of Wholesales program effectiveness

2. Commodities Strategy Development:

• New Commodity Development

o Analyze NPI product line-up and propose potential commodities that can fill-in current gaps in the offering.

• Commodity Program development

o Development of both dealer (internal) and customer (external) facing programs that will ensure success of current and new commodities.

• Commodities performance management

o Quarterly/Monthly key commodity performance monitoring, including dealer dispersion management.

3. Other related duties and responsibilities that may be assigned from time to time.

MINIMUM QUALIFICATIONS:

1. Education and Certification

• At least college graduate with a degree in Engineering, Business Management, Marketing or any related courses.

2. Experience

• Preferably with Aftersales Automotive background

• Excellent presentation skills

• Excellent interpersonal communication skills

• Excellent oral and written communication skills

• Strong skills in the following areas: customer service, communications, teamwork, flexibility and reliability.

• Analytical ability in evaluating dealer KPIs, dealer capacity health check and vehicle technical concerns.

• Strong business sense, can see multiple opportunities to grow both NPI and it’s dealership’s business.

• Strong working knowledge of Excel, Power Point and Word.

3. Skills and Competencies

• Must have basic automotive knowledge and love for cars.

• Must have an overall understanding of the wholesale and retail business.

• Strong sense of ownership of his role and proactiveness to continuously improve assigned programs

• Creative and idealistic mindset, breaks boundaries and challenges status quo

• Adept in project and timeline management

• Energetic and collaborative mindset, open to work and contribute to a diverse team.

4. Physical requirements

• Preferably with valid driver’s license and driving skills

Please refer to job description.