Marketing Specialist
Plastic Container Packaging Corp.
JD: E-COMMERCE MARKETING SPECIALIST
- E-commerce Marketing Specialist develops and executes Online Marketing strategies to represent the company's products/brand. This involves managing various Digital Marketing activities, analyzing Campaign Performance, and Optimizing Strategies to achieve business goals.
- An E-commerce Marketing Specialist is a key player in driving and ensuring a successful online presence for a business.
Responsibilities:
- Developing and executing Marketing Plans:
- By implementing strategies to attract visitors/clientele to the e-commerce website and encouraging them to interact with products and content.
- Managing online campaigns:
- Overseeing the planning, execution, and optimization of various online marketing campaigns, including email marketing, social media marketing, and paid advertising.
- Staying up-to-date on industry trends:
- Keeping abreast of the latest e-commerce trends, technologies, and best practices to ensure strategies are current and effective.
- Collaborating with other teams:
- Working with product management, design, sales, and customer support teams to ensure a cohesive online presence and customer experience.
- Digital Marketing expertise:
- Strong knowledge of Email Marketing, Social Media Marketing, and Website Analytics.
- Analytical skills:
- Ability to analyze data, track key metrics, and identify areas for improvement.
- Communication skills:
- Excellent written and verbal communication skills for creating compelling content and communicating with various teams.
- Attention to detail:
- Ensuring accuracy in content creation, campaign management, and data analysis.