Part-time Digital Marketing Specialist

The Digital Marketing Specialist is responsible for planning, implementing, and monitoring the company’s digital marketing campaigns across various online platforms. The role focuses on increasing brand awareness, driving website traffic, generating leads, and supporting overall business growth through digital channels.

Key Responsibilities

• Develop and execute digital marketing strategies aligned with company goals
• Manage and optimize social media platforms (Facebook, Instagram, LinkedIn, TikTok, etc.)
• Create, schedule, and publish engaging content (posts, blogs, email campaigns, ads)
• Plan and run paid advertising campaigns (Google Ads, Meta Ads, etc.)
• Perform keyword research and implement SEO strategies to improve website ranking
• Monitor website performance using analytics tools (Google Analytics, Search Console)
• Analyze campaign performance and prepare monthly performance reports
• Manage email marketing campaigns and marketing automation tools
• Coordinate with graphic designers, content creators, and external vendors
• Conduct market research and competitor analysis
• Maintain and update website content (CMS management)
• Track marketing budget and ensure cost-effective campaign performance

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field
• 1–3 years experience in digital marketing or similar role
• Strong knowledge of SEO, SEM, social media marketing, and email marketing
• Experience with Google Ads, Meta Ads Manager, and analytics tools
• Basic knowledge of graphic design tools (Canva, Adobe, etc.) is an advantage
• Excellent communication and analytical skills
• Creative mindset with strong attention to detail
• Ability to manage multiple projects and meet deadlines