Social Media Manager

Key Responsibilities

• Identify and recruit relevant KOLs, influencers, and content creators aligned with the company’s brand and target market.
• Develop and maintain strong relationships with KOL partners.
• Negotiate collaboration terms, rates, deliverables, and timelines.
• Coordinate campaign briefs, content guidelines, and posting schedules.
• Monitor KOL content to ensure brand compliance and quality standards.
• Track campaign performance metrics (engagement, reach, conversions, ROI).
• Prepare campaign reports and performance analysis.
• Handle contracts, documentation, and payment coordination.
• Stay updated on social media trends and competitor influencer activities.
• Work closely with the Marketing and Sales team to align campaign objectives.

Qualifications

• Bachelor’s Degree in Marketing, Business Administration, Communications, or related field.
• At least 1–2 years of experience in influencer marketing, digital marketing, or brand partnerships.
• Strong understanding of social media platforms (Facebook, Instagram, TikTok, YouTube).
• Excellent communication and negotiation skills.
• Strong organizational and project management skills.
• Analytical skills to interpret campaign data and performance metrics.
• Ability to work under pressure and meet deadlines.

Skills Required

• Influencer outreach & relationship management
• Negotiation skills
• Social media analytics
• Content coordination
• Contract handling
• Communication and presentation skills

Key Performance Indicators (KPIs)

• Number of successful KOL partnerships
• Campaign engagement rate
• Conversion rate / Sales generated from KOL campaigns
• ROI of influencer collaborations
• On-time campaign execution