Marketing Specialist

Job Title: Marketing Specialist (Construction Industry)

Job Summary:

We are looking for a creative and results-driven Marketing Specialist (Construction Industry) to manage and grow our online presence. The ideal candidate will promote our construction services, showcase ongoing and completed projects, and build strong engagement with potential clients through digital platforms.

Key Responsibilities:

• Develop and execute social media strategies aligned with company goals
• Manage daily posting on platforms such as Facebook, Instagram, LinkedIn, and TikTok
• Create engaging content (photos, videos, captions) highlighting construction projects, before-and-after transformations, and company updates
• Coordinate with project managers and site teams to gather content from ongoing projects
• Respond to inquiries, comments, and messages in a timely and professional manner
• Monitor social media trends and competitor activity within the construction industry
• Run and optimize paid advertising campaigns to generate leads
• Track performance metrics (engagement, reach, leads) and prepare regular reports
• Maintain brand consistency across all digital channels

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field (preferred)
• Experience in the construction industry is an advantage
• Strong content creation skills (photo/video editing, copywriting)
• Familiarity with tools such as Meta Business Suite, Canva, or Adobe Creative Suite
• Excellent communication and customer engagement skills

Key Skills:

• Creativity and visual storytelling
• Strong organizational and time management skills
• Analytical mindset with attention to detail
• Ability to work independently and collaboratively

Preferred Traits:

• Passion for construction, design, or real estate
• Ability to translate technical projects into engaging content for general audiences
• Willingness to visit project sites for content creation