Programmatic Media Buyer (PH Market / SSP & DSP)

Responsibilities

• Manage and build relationships with local ad networks and media partners, including AdSpark and AdAsia Holdings
• Execute and optimize programmatic campaigns on platforms such as InMobi and Appier
• Purchase and manage local Philippine APP and Web traffic (SSP inventory)
• Plan and implement dual-objective campaigns (Brand Awareness + Conversion: Registration / First Deposit)
• Optimize campaign performance (CTR, eCPM, CPA, ROI)
• Communicate with media partners and agencies regarding inventory, pricing, and traffic quality
• Deliver performance reports (Campaign Performance + Optimization Plan)
• Continuously test and explore new traffic sources (Apps, entertainment platforms, utility apps, etc.)

Hard Requirements

• Programmatic Advertising Expertise (Core)
• Minimum 3+ years of experience in DSP / SSP / Programmatic advertising
• Strong understanding of:
• DSP (Demand-Side Platform)
• SSP (Supply-Side Platform)
• RTB (Real-Time Bidding)

Must be able to understand and work with:

• Bid Requests
• Fill Rate
• Win Rate
• eCPM (effective Cost Per Mille)

Required capabilities:

• Evaluate traffic quality (identify fake / low-quality traffic)
• Make data-driven decisions on scaling or cutting campaigns
• Perform:
• Inventory selection (high-quality publishers)
• Bid optimization strategies

Philippine Market Knowledge (Critical)

• Strong understanding of the Philippine user ecosystem:
• Payment methods: GCash / Maya
• Device landscape: Android-dominant
• Network conditions: Mid-to-low speed
• Understand traffic sources:
• Local apps (utilities, video, gaming)
• Entertainment platforms

Must be able to identify:

• High-conversion user segments
• Difference between:
• Low CTR but high-quality traffic
• High CTR but low-quality traffic
• Native Creative & Content Skills (Performance Driver)
• Ability to write high-performing native ad copy (must feel like editorial/news content)

Required capabilities:

• Headline optimization (increase CTR)
• Content angles:
• Sports/news-driven (World Cup, NBA, etc.)
• “Earn money / bonus” angles (Taglish preferred)
• Image strategy:
• Native, realistic visuals (avoid overly “ad-like” creatives)

Core objectives:

• Increase CTR
• Improve engagement
• Reduce bounce rate

Data Analysis Skills (Core Competency)

• Must be able to analyze and optimize based on:
• Metric
• Requirement
• eCPM
• Cost control
• CTR
• Creative performance
• CR
• Conversion efficiency
• ROI
• Scaling decisions
• LTV
• User quality evaluation

Must be able to:

• Diagnose campaign issues quickly:
• Traffic issue
• Creative issue
• Landing page issue

Business & Resource Capability (Key Advantage)

• Experience working with:
• Local agencies
• Media partners

Ability to:

• Negotiate better CPM rates
• Access premium or exclusive inventory
• Optimize cost efficiency through partnerships

Preferred Qualifications

• Existing local Philippine agency or media connections
• Experience in Gambling / Finance / Gaming verticals
• Familiar with Brand Safety and Anti-Fraud systems
• Experience with tracking/analytics tools such as:
• Adjust
• AppsFlyer
• GA4