B2B Content Marketing Specialist

B2B Content Marketing Specialist

Position Summary:

The role writes and shapes content across channels—website, case studies, social, sales materials, and event messaging—turning technical inputs from engineers into clear, persuasive, buyer-facing copy. This role works closely with the Marketing Lead and designer to keep all outbound communication consistent, credible, and on brand.

Key Responsibilities:

·    Write and edit copy across channels, including website pages, brochures, datasheets, presentations, and email campaigns.

·    Develop customer-facing case studies, testimonials, proof points, and press releases from completed projects (problem, solution, results, and impact).

·    Drives public relations and media networking efforts, ensuring that the team is continually building new relationships across various media and influencer groups.

·    Plan, write, and schedule social media and LinkedIn content aligned to campaign priorities and a media calendar.

·    Support event messaging and collateral (booths, one-pagers, scripts, invites, follow-ups) in coordination with the marketing team.

·    Maintain brand voice and messaging consistency across all materials; help evolve tone, vocabulary, and messaging guidelines.

·    Translate technical and engineering input (features, architecture, project details) into clear benefits and use cases that buyers understand.

Marketing Operations & Support

·    Gather insights from direct engagement with prospects and customers to develop customer-centric marketing assets and campaigns.

·    Maintain and update a content calendar; manage deadlines and approvals to ensure on-time publishing and delivery.

·    Coordinate with engineers and subject-matter experts to gather accurate inputs; validate technical correctness before release.

·    Collaborate with the designer and/or external creatives by writing briefs, providing feedback, and ensuring final quality.

·    Support basic SEO practices for website content (page structure, keyword-aware writing, metadata recommendations) as needed.

·    Track and summarize performance of content (engagement, clicks, inquiries) and recommend improvements.

·    Prepare weekly or monthly marketing activity reports.

Qualifications:

·    Bachelor’s degree in Communications, Marketing, Journalism, English, Business, or a related field (or equivalent experience).

·    At least 3 years of experience in content writing, copywriting, communications, or brand marketing.

·    Strong writing samples/portfolio; B2B, technical, corporate, or enterprise writing is preferred.

·    Ability to simplify complex or technical topics into clear, compelling buyer-facing language.

·    Comfortable collaborating with engineers and subject matter experts; confident in asking questions to get accurate inputs.

·    Organized and dependable—can manage a content calendar, hit deadlines, and handle multiple deliverables at once.

Able to work on-site in Alabang, Muntinlupa.

Nice to have: experience writing for industrial/engineering/energy audiences; familiarity with SEO and LinkedIn content strategy.