Social Media Strategist

• Develop and execute comprehensive social media strategies to enhance brand visibility, engagement, and views across social media channels
• Create and implement social media campaigns across various platforms (Instagram, Facebook, Twitter, LinkedIn, etc.) to align with business goals
• Provide insights and recommendations based on data analysis to optimize future strategies and maximize ROI
• Collaborate with the content team to create compelling and shareable content for social media channels
• Implement strategies to grow and diversify the online community
• Plan, execute, and optimize paid social media advertising campaigns
• Monitor ad performance, adjust budgets, and target audience segments for maximum effectiveness
• Stay informed about industry trends, competitor activities, and emerging social media platforms to keep our strategies ahead of the curve
  
  

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• Strong understanding of analytics tools (e.g., Facebook Insights) and the ability to translate data into actionable insights
• Proven experience with 3-5 years in social media marketing and strategy; ideally with agency background
• Demonstrated success in creating and implementing effective social media campaigns
• Proficiency in social media management tools (e.g., Emplifi, Talkwalker, Facebook Ads Manager) and Google Workspace for data analysis and reporting

Please refer to job description.